Lee Odden

Back to SEO Blogging and the Secret to Getting New SEO Business

Lee Odden     Blog Marketing, SEO

I get asked on occassion by new SEOs about how to start getting new business for SEO. There are many answers to that ranging from doing pro bono work for charities or local civic organizations to networking with SEO peers and partnering with web design agencies.

For some reason, whenever I leave town for a conference or in the case of the last 10 days, go on vacation with no blogging, no phone, no emails, no internet, nada – the requests for SEO business just roll in. Well, they don’t really just fall in our lap, they come in as a result of reputation marketing, networking and search engine rankings.

Some of the tactics that have been successful for our and for other successful search marketing firms include the following. They are not in any particluar order:

  • Organic search engine rankings
  • Referrals
  • Speak at industry events: SES, Pubcon, ad:tech, DMA
  • Published articles in marketing publications
  • Blog about SEO
  • Networking: conferences, forums, social networking
  • Public relations
  • Sponsoring tradeshows
  • Booth at tradeshows
  • Pay per click
  • Discussion threads
  • Outbound telemarketing or cold calling (WE NEVER DO THIS)

If you’re a SEO practitioner, what methods have you found to be most effective for generating new business?

If you’re a company that outsources SEO, what channels are most credible to you?

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. Answering qualified newbie questions (read questions from company reps) in the newsgroups one or two hours per week. If your advice is good, and you post quite frequently, you can drop your links and you’ll get some interesting leads. Next best channel is organic SE traffic, and the very best promotion is word of mouth.

  2. I agree, word of mouth is the best.