Lee Odden

MIMA Announces New Board of Directors

One of the organizations I am involved with is MIMA, the Minnesota Interactive Marketing Association. It’s been a great experience working with so many talented individuals. There really is an abundance of interactive marketing talent here in the Twin Cities.

Over the past few years MIMA has grown tremendously and this year the size of the board of directors has nearly doubled. Below is a press release:
Interactive marketing association changes leadership for 2006

(MINNEAPOLIS) – The Minnesota Interactive Marketing Association (MIMA.org) welcomes 15 local interactive professionals to its board of directors.

The new board welcomes Kristina Halvorson as its new president. Halvorson has been on the MIMA board of directors since 2002 and is the founder and president of Brain Traffic. MIMA’s outgoing president is Bret Busse, the CIO of Evantage Consulting, who began his term in 2004.

“It’s been fantastic to watch MIMA grow and I really appreciate all the hard work the board and volunteers have put in to make these past two years a success,” Busse says. “Now I’m excited to be able to focus on developing our executive advisory board.”

Halvorson accepts her new role with a sincere appreciation of what has been accomplished while Busse was president, “During Bret’s tenure, our membership doubled. Event attendance tripled. Throughout this time of enormous change, Bret has led with a cool head, a steady hand and a killer sense of humor.”

The 2006 MIMA board of directors includes:

To best serve MIMA’s 300 members, the board strives to provide quality events, like the upcoming February seminar, “The Big Picture: Putting the User Experience in Context.” Find more information on this event and others at the MIMA events page.

Founded in 1998, the Minnesota Interactive Marketing Association (MIMA) is a networking and professional development forum for interactive marketing professionals. Members include professionals from all disciplines of design, media, promotions, content development, product development, publishing, marketing, usability and experience design. At MIMA, we connect, educate and partner with our members and guests to elevate the quality of interactive marketing practiced here and around the country.

Julie Vollenweider, 612.767.8044, [email protected]

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. thanks lee, with this post you introduced me to mima. i just signed up with a non-member account. i plan on scouting a bit and in time becoming a member. this may be the community i have been looking for.

    i enjoy your writings and interviews and look forward to meeting you at a mima event some time.

    thanks again,
    chris dohman

  2. Hi Chris, thank you for your comment!

    I am glad the blog has been useful and I look forward to meeting you at a MIMA event. I don’t think they’ll let me speak again 🙂 so look for my mug at the back of the room.