Archives for February 2006

Ask.com Code Red Stormtroopers

storm trooper

Last night the Ask.com party named Code Red was full of interesting people and a few stormtroopers here and there. Lots of LOUD music and celebration of Ask.com and the retirement of the butler as well. I didn’t get a shot of it, but they had the Ask butler displayed as if frozen in a big hunk of metal, ala Han Solo in Star Wars. There’s a photo of that on [email protected] blog.
I’ve never seen so many red wigs in one place. But then again, the party was themed “Code Red”. Nice job to Ask.com and their PR team

I’d like to say thank you to the people who have somehow recognized me and came up to say hi. It’s great to meet people in person and to get feedback. Jim has some good thoughts about the fun of networking at SES events.

Sopranos Google Maps Mashup

One of the sessions that I covered over at Search Engine Roundtable was Rich Media and Video Ads where speaker Ian Schafer of Deep Focus previewed the Sopranos Google Maps mashup where you can view show episodes and other details by their location. Pretty slick.

I think you’ll find more and more of this kind of creative being used in more advanced SEO programs that integrate with other online marketing tactics. A lot of what’s called viral is also linkbait and we all know what links can do for search engine rankings.


Barry Diller Live on WebmasterRadio.FM

Barry Diller is giving the keynote this morning at SES and it will be available live from my favorite internet radio station, WebmasterRadio.FM. The keynote is at 9am EST so be sure to visit WebmasterRadio.FM and click the “tune in” button. A podcast of the SES keynote with Barry Diller will be available shortly after.

I ran into Daron Babin last night and there are few, more enthusiastic (or experienced) search marketers/entreprenuers in our industry quite like him. He and Brandy Shapiro have done some amazing things with WebmasterRadio.FM the past 2 years, and there’s more in store.¬† Hopefully, I’ll have details on that in a future post.

Ask Sans Butler

IAC’s Ask.com has launched the new, clean version of their site sans butler today. New features include:

  • A new homepage design
  • The Ask.com Toolbox, a new feature on the homepage that provides shortcuts to more than 20 search tools
  • New and improved Maps and Driving Directions
  • Encyclopedia search
  • Web-based Desktop search

The “edit tools” feature is pretty slick actually.

Requisite press release quote:

“Today’s launch is a pivotal moment in our history, ensuring a well-known and much-loved search engine continues at the forefront of the evolution of the Internet search market,” concluded Lanzone. “With the new Ask.com, coupled with the backing of our parent company IAC/InterActiveCorp, we have developed a platform for the future of search where new search tools and content will be increasingly integrated within the search engine to meet consumer demand.”

SES NYC and No Suitcase

I just got into my hotel room at the Hilton in Manhattan (nice room too) and I must say it’s been an interesting few hours. First, I got up at 4:30am to catch a 7am flight. Of course I decided to buy a new laptop last night and was up until 1am updating/installing, yada yada. This new Vaio with dual Centrino processors is very cool I must say.

So after not being able to get MS Office working, I opt for Thunderbird instead of Outlook. Thunderbird imported my pst file without a hitch. Firefox bookmarks and sage feeds transferred just fine.

Updated Blog Marketing Tools

Thomas (TwisterMC) has updated a few of our public tools for blog marketing.

First, the RSS Feed Button Maker has been updated with additional support for Textpattern, MovableType and Blogger.

Also, we’ve launched a new Social Bookmark Links Tool. This is a fantastic new tool that allows you to easily create links embedded with your blog post urls for over 30 social bookmark and tagging sites.

Why would you do that? Social bookmark sites like del.ico.us, digg, furl and others offer the opportunity for visitors to bookmark blog posts to a shared bookmark web site. Each bookmark by users is a vote for a page. Those “votes” can drive traffic to your blog post and can also help rankings since each bookmark is a link.

Buying Domain Names

Over at the SEM 2.0 discussion group run by Andrew Goodman, there’s a thread about buying domain names that has been offering some excellent suggestions. One post from Dan Perry, offers a good fundamental list of recommendations. And yes, I asked Dan for permission to post.

Dan says he likes to use Snap Names for domain name purchases.

First, find the PR of the domain. This can be found at any PR checker. It lets you put in 20 at a time. The value of PR is in the fact that there is some.

Second, Alexa Rating. Obviously, the lower the better. Less than a million =
$??, 1-2 million = $??, and so on.

SEJ Visits Google Japan

Loren Baker of Search Engine Journal and John Scott of v7n recently took a tour of the Google offices in Japan. You can view photos here.

“Google Japan does have a similar feel to what Google offices are popular for : airy workspace, a pool table, well stocked snackroom, and those Google colored stabilizer balls you always see rolling around the Google offices.”

They were able to visit with Google reps and discuss everything from local search to censorship. A little on Matt Cutts too. Sounds like a great visit.

Loren will be covering the upcoming Search Engine Strategies conference that is coming to Tokyo, Japan April 20-21.

Kottke Quits

Let’s start the rant engine folks….

CNET reports that uber blogger, Jason Kottke has pulled the plug on blogging for a living. All I can wonder is, why it took this long? What kind of business model is micropayments? The guy needs to stop drinking his own Kool Aid and treat that blog like a business, not an experiment.

It’s a bit disheartening, really. So much potential and opportunity not realized.

Kottke.org is one of the most popular, most visited blogs on the planet – #23 on Technorati’s list of popular blogs. Throw some damn AdSense on there Jason!

There are over 13,000 pages on that domain and over 450,000 inbound links. I hear some SEOs out there salivating. What could you do with a site like that?

Google Builds Pages

Who hasn’t covered Google’s latest bid to take over the internet, Google Page Creator?

Lowdown: Easy to use, 100 mb of space, requires Google account, url is like: toprank.googlepages.com/home, differs from blogger in that this is for static pages and blogger is for journal entries. Seems like Geocities all over again.

Also, here’s some coverage of the coverage:

  • A thread at WebmasterWorld discusses the ease of use as well as accessibility issues similar to Gmail.
  • David Utter at WebProNews gets in on the action and points out how Google Page Creator takes the wind out of Microsoft Office Live Beta and the interesting message you get if you use another browser besides MSIE or Firefox.

Introduction to Social Bookmarks

Social bookmarking is a way to archive what you find interesting on the web. The popularity of social bookmarks has waned with the growth of social networks but there are still several bookmarking tools in use.

Here’s a presentation that introduces the basics of social bookmarking and how marketers can take advantage of these tools.

Are you using social bookmarks to archive information on the web? Do you use social bookmarking as a marketing tactic?

Web Marketing Resources

In my constant search for good online marketing information, one resource continues to deliver the goods. Since 1995, and that’s a million years ago in internet time, Larry Chase has providede an excellent newsletter highlighting useful resources for online marketers world-wide.

The Web Digest for Marketers offers both an Internet Marketing Resource Directory and an email Newsletter which has over 125,000 subscribers. There’s also an interesting Resource Guide that you get for free when you subscribe to his newsletter.

I’ve met Larry a few times at Search Engine Strategies conferences and look forward to another at the upcoming Search Engine Strategies conference in New York, Feb 27-March 2nd where Danny Sullivan and crew will be putting on another fantastic conference. Barry Diller is doing the keynote, so it should be a great show.