Lee Odden

Ask.com Code Red Stormtroopers

storm trooper

Last night the Ask.com party named Code Red was full of interesting people and a few stormtroopers here and there. Lots of LOUD music and celebration of Ask.com and the retirement of the butler as well. I didn’t get a shot of it, but they had the Ask butler displayed as if frozen in a big hunk of metal, ala Han Solo in Star Wars. There’s a photo of that on [email protected] blog.
I’ve never seen so many red wigs in one place. But then again, the party was themed “Code Red”. Nice job to Ask.com and their PR team

I’d like to say thank you to the people who have somehow recognized me and came up to say hi. It’s great to meet people in person and to get feedback. Jim has some good thoughts about the fun of networking at SES events.

After seeing Rand’s new site/blog design at SEOMoz and getting a sneak peek at Aaron Wall’s new SEOBook design, I’ve become even more motivated to get the design of this blog to the next level. Big changes are in store.

On an unrelated note, my bag has finally arrived!  I dropped some serious coin at Saks last night 5 min before closing time because I had no idea if my garmet bag would ever be found,  going by the feedback I was getting from Northwest (Minneapolis office did their best to be helpful) and the pure LACK of response from the folks at JFK.

Now it’s time to get back to covering the SES conference. Be sure to visit Search Engine Roundtable for in depth SES posts.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. Avatar Daniel, Rogue Connect says

    I think it’s going to take a lot of work for Ask.com to be thought of as anything but Ask Jeeves. The invested so much time into promoting that character that it’s synonymous with their site. A standalone Ask.com is forgettable to me.

  2. Congrats on getting your bag back 😉

  3. Thanks IrishWonder.

    Daniel, I see where you’re coming from – I am having the same issue right now. But Ask is so diligent about making a better search product, I think the brand change will become a non-issue in time.