Lee Odden

Google Advertising Tools

Lee Odden     AdWords, Google, Search Marketing, SEO

I just received a review copy of the new book, Google Advertising Tools: Cashing in with Adsense, AdWords and the Google APIs by Harold Davis, author of 20 books, (Googleplex Blog) and published by O’Reilly. Companion site here.

Chapters range from SEO and affiliate programs to “Profiting from Adult Sites” (hmmm) and of course whole sections on Adsense and AdWords.

It’s a bit techie, but I’ve not had a chance to go through it fully. Hopefully I’ll have a chance to post a review here when I get around to finally reading it. If you’ve already read it, feel free to post comments.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. Avatar Jonathan Hernandez says

    I know you can’t judge a book by its cover, but that monkey is hideous.

  2. Yeah, I think that’s an O’Reilly thing.

  3. Check out http://feedchain.com – RSS Script for AdWords campaigns and SEO promotions. It allows to Auto-post fresh, relevant, keyword-specific content on your site quickly & easily.

  4. Are the books worthwhile?


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