Lee Odden

Google Advertising Tools

Lee Odden     AdWords, Google, Search Marketing, SEO

I just received a review copy of the new book, Google Advertising Tools: Cashing in with Adsense, AdWords and the Google APIs by Harold Davis, author of 20 books, (Googleplex Blog) and published by O’Reilly. Companion site here.

Chapters range from SEO and affiliate programs to “Profiting from Adult Sites” (hmmm) and of course whole sections on Adsense and AdWords.

It’s a bit techie, but I’ve not had a chance to go through it fully. Hopefully I’ll have a chance to post a review here when I get around to finally reading it. If you’ve already read it, feel free to post comments.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.

Comments

  1. Jonathan Hernandez says:
    February 10, 2006 at 9:33 pm

    I know you can’t judge a book by its cover, but that monkey is hideous.

  2. Lee Odden says:
    February 11, 2006 at 1:37 pm

    Yeah, I think that’s an O’Reilly thing.

  3. Dmitri says:
    June 2, 2006 at 12:27 am

    Check out http://feedchain.com – RSS Script for AdWords campaigns and SEO promotions. It allows to Auto-post fresh, relevant, keyword-specific content on your site quickly & easily.

  4. Symbiotic says:
    November 28, 2006 at 8:27 pm

    Are the books worthwhile?

Trackbacks

  1. » Blogmania Online Marketing Blog says:
    February 14, 2006 at 9:36 am

    […] How to Almost Live on Blogging – an interview in wired with Harold Davis who wrote Google Advertising Tools […]

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    February 16, 2006 at 5:56 pm

    […] How to Almost Live on Blogging – Wired […]