Optimization for Google Dictionary

Lee Odden Google, SEO

graywolf has made some good observations about definitions appearing above the organic search results in Google. For example, if I search Google for, “what is plantar fasciitis” it returns:

Where the first entry is a Google dictionary item. When you click on it, 5 links to different definitions are displayed. The link in the first position is what gets displayed on the main search results page.

One thing I noticed, and it could be a cooincidence, is that all the pages listed had “Glossary” in the title tag, high up on the page and in the url.

Barry follows up and shares some background along with his thoughts on how to optimize content for Google Dictionary.

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About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.