Lee Odden

Lowdown on Performancing Metrics

Performancing Metrics

Last week, Nick Wilson of Performancing mentioned their new blog metrics service has been in Alpha testing and will be released to public beta soon, as in tomorrow possibly.

I believe there’s a huge opportunity in the blog metrics and analytics space. Many blogs use free programs with limited functionality and some have been able to get into Google Analytics. However, the measurable outcomes for a content publisher, particularly a blog, are different than for an ecommerce site. Therefore Google Analytics and many other stats programs are not the best fit for blog metrics.

What options for blog focused analytics are out there?

blogbeat is a fairly new hosted blog stats program that caters specifically to the needs of blog content publishers. It plays well with FeedBurner and offers tabs of information separated by: Posts, Visitors, Referrers, Searches and Links. There’s a free trial period and then a small monthly fee.

Google recently purchased Measure Map which also pays more attention to blog-centric information rather than conversions, but they are not adding any new accounts at the moment and I have not been able to try it myself. However, Solution Watch offers a rundown and screen shots of Measure Map.

Performancing Metrics really stands out as a blog metrics application for blogging pros. To get an idea of the features offered, see the post by Ahmed Bilal who reviews Performancing Metrics. Darren Rowse also breaks down details of Performancing Metrics along with screen shots on his ProBlogger site.

Performancing Metrics offers ad tracking, real-time blog stats, the ability to track mutiple blogs with one user account, RSS 2.0 feeds of your stats (how cool is that) as well as many other features. I am very intrigued by the blog analytics space, so I dropped a line to Nick with a few questions:

It seems the grand Performancing plan is to develop free tools that will help your growing network of professional bloggers be more effective and then roll out an ad network as well as other revenue generating services. Is that on target, and if not, can you clarify?

That’s perfectly on target. It’s always been our intention to build a different kind of blog ad network, one influenced by the pro blogging community. We felt that building that community via authorative posts on the site by us and our member, the introduction of productivity tools such as Performancing Firefox, and now the introduction of an industrial strenght analytics solution would be great way to start.

There are a few other new blog analytics services that have gained visibility recently including blogbeat and Measure Map. Do you intend on competing with those services or is Performancing Metrics really more for the pro bloggers in your network?

Whereas we thing both Blogbeat and Google MeasureMap are great tools, we don’t feel they compete with us, and we have no intention of competing with them. Performancing Metrics is aimed at the higher trafficked, more commercially oriented blogs out there, and although will work for any blog, is definately NOT geared for everyone.

The ads and outbound link tracking is pretty unique for “built-in” functionality of a blog stats program. What other unique features should bloggers know about with Performancing Metrics? What do you plan on adding after the initial beta?

One of the things we’re really excited about is the ability to add limitless blogs under one account. Currently we have it throttled at 500, as there has to be a limit, but should we encounter a network that exceeds that, we’ll raise it again.

There are a lot of features inherent in Performancing Metrics that make it a cut above average, but we’d be here all day if i started to list everything i thought was special about this service heh..

Is there any insight you care to provide regarding your revenue generating products being developed?

No. Other than we develop with community in mind, and all of our tools and services, and future products reflect that philosophy.

Thanks Nick!
I am just starting to play around with Performancing Metrics myself, and will post feedback after I’ve had a few days to gather some data. In the meantime, sign up for a Performancing account and when the metrics service becomes available, you’ll be able to try it yourself.

Update: Performancing Metrics is now available!

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. I use Mint. I’ve been meaning to write up a review. The short of it, it rocks! It’s $30 and not just for blogs even though I use it only for my blog. Mint- http://www.haveamint.com

  2. I did come across Mint also, but did not include it as it is not marketed specifically for blogs.

  3. Avatar Dave Reid says



  1. Interweb World » Blog Archive » Performancing Metrics: Public Beta says:

    […] Lee Odden recently posted his lowdown on Performancing Metrics along with a short interview with Nick Wilson which looks at where Metrics ‘fits’ in the hosted blog stats market, but also at Performancing’s future direction as a blog ad network: It

  2. Analytics for Blogs : Business Blog Consulting says:

    […] I did a short interview yesterday with the Nick Wilson, co-founder of Performancing where he clarifies the Performancing mission as well as where their blog metrics offering fits within the services being developed for pro bloggers. […]

  3. Internet Marketing Blog » Your Blog Starup Checklist (Epizode III.) says:

    […] There are some other useful information on Performancing Metrics on Lee Odden’s Toprankblog and on Search Engine Journal. […]

  4. […] Lowdown on Performancing Metrics at Top Rank Blog […]

  5. […] When Performancing Metrics was launched, I was able to ask Nick a few questions about his intentions for Performancing and an ad network was definitley part of the vision: Lee: It seems the grand Performancing plan is to develop free tools that will help your growing network of professional bloggers be more effective and then roll out an ad network as well as other revenue generating services. Is that on target, and if not, can you clarify? […]