Archives for April 2006

Favorite Feed Vote and Update

I received an email the other day from a site called Search Engine Feeds claiming to be running a Favorite Search Engine Feeds vote for the next month or so. You can nominate your SEO or search engine related blog. If you’re in the mood, feel free to vote for “Top Rank Blog” near the bottom.

Posting has been REAL light lately because we are running at full speed here at TopRank. We’ve been very fortunate to sign on some fantastic projects in the past few months. The number of blog consulting and blog marketing projects has increased tremendously and I think it’s an indication from the business community that blogs are becoming more accepted as marketing tools and not just virtual podiums for pontification.

Tips for Online PR

[TopRank is a full service provider of digital public relations services]

I did an interview recently and thought some of the Q/A would be useful for Online Marketing Blog readers:

What’s the difference between online PR and offline PR?

Basically, online PR invlolves activities geared towards influencing media, communities and audiences that exist solely on the Internet using online channles. That includes search engines, blogs, news search, forums, discussion threads, social networks and other online communication tools. Brand reputation monitoring and management is also a focus area for online PR.

Offline PR deals with the same things except with print, radio TV, conferences/events and other “real life” venues. One difference between online and offline PR is in pitching. For example, before pitching a print journalist, the publication’s editorial calendar is researched to see if there are any planned story opportunities. The subsequent pitch is specific to the upcoming story.

WordPress plugins for feed buttons and social bookmark links.

This week we’ve released the first version of two WordPress plugins. One for the Feed Subscription Button Maker and one for the Social Bookmark Tool.

If you have WordPress, these two plugins work quite well and are easy to integrate. I’m still working on figuring out how to get an options page in the WordPress admin area itself, however that’s not stopping me from releasing the first versions.

Both have been tested in WordPress 2.x and work great. The Social Bookmark Tool plugin works in WordPress 1.5 also but the Feed Subscription Button Maker (aka Chicklet Creator) plugin does not at this time. If there is an interest in 1.5 support, let me know.

All suggestions and comments are welcome. 🙂

Thanks
Thomas

Yahoo Site Explorer Firefox Extension

Thomas here and I just wanted to let you all know that I’ve released a Firefox extension called yExplore to quickly access the Yahoo Site Explorer.

Back in September Yahoo released their site explorer and it’s quite a handy little tool. However, I wanted quicker access to the tool so I created the yExplore Firefox extension. It simply allows you to right click on any web page, select yExplore and it’ll open Yahoo Site Explorer in a background tab with the URL already submitted.

A few more details are available at my yExplore Extension page or you can get yExplore from the Mozilla site.

Lowdown with Brett Tabke of WebmasterWorld

Spotlight on Search Interview with Brett Tabke of WebmasterWorld.

Recently I had the opportunity get the scoop from WebmasterWorld and Pubcon Search Engine Marketing conference owner, Brett Tabke. In this interview, Brett gives an interesting perspective on RSS, insight into how web services can be the next “golden goose” of revenue and the good news that Pubcon is kicking things up a notch in terms of advanced content.

The upcoming Pubcon in Boston has some really impressive speakers lined up. Personally, I think it’s smart of you not to have a search engine specific keynote speaker; there are only so many of those. What made you decide to pick Malcolm Gladwell as a keynote?

Google April Fools

Matt Cutts leaves Google for Yahoo – Matt Cutts Blog

Jeremy Zawodny leaves Yahoo for Google – Jeremy Zawodny Blog

Scoble leaves Microsoft for Google – Scobleizer

Pin all your romantic hopes on Google Romance

Google Blogscoped tries with Google Rooms

The Register does it’s thing with China Buys Google

Google buys the French National Library – Pandia

Others: Google Browser, Google Quantum-Based Spam Filter, 1×1 pixel AdSense Ads