Archives for June 2006

Performancing Partners Ad Network

Nick and company at Performancing are gearing up their ad network according to a blog post today. Via Threadwatch.

When Performancing Metrics was launched, I was able to ask Nick a few questions about his intentions for Performancing and an ad network was definitley part of the vision:

Lee: It seems the grand Performancing plan is to develop free tools that will help your growing network of professional bloggers be more effective and then roll out an ad network as well as other revenue generating services. Is that on target, and if not, can you clarify?

Google Checkout How to and Videos

google checkout

Lots of buzz in the blogosphere about Google’s PayPal killer, Google Checkout aka GBuy. Take a tour or visit some of the better coverage:

Google Blog, “Find it with Google. Buy it with Google Checkout.”

Charlene Li, Forrester – “Google Checkout Supports Its Core Search Business”

Dave Taylor gives step by step instructions on how to implement a Google Checkout button.

Wisdom from Robin Good, “Online Payments: Google Checkout Is Here” with two cool video overviews.

PRWeb Launches SEO Wizard

PRWeb has announced today the launch of their SEO Wizard toolset to help users create and distribute optimized press releases.

“The SEO Wizard will guide members in structuring their press releases in a way that will give them optimal results within news and search engines. The idea of search engine optimization, or increasing a company’s value in search engines by using specific keywords, has gained popularity in recent years. PRWeb’s SEO Wizard quantifies keyword traffic, so users can focus on the keywords that are popular search terms and valuable to their PR and marketing campaigns.”

This is a tool that PRWeb staff have been using and now is being made available to all PRWeb users. Here are a few screen shots:

PR Web SEO Wizard

Blog Award Results

Marketing Sherpa quickly announced the winners of their blog awards today. After a snafu with the voting service, voting was extended until Monday. Winners included:

Best Podcast on the topic of Marketing
Joseph Jaffe

Best B-to-B Marketing Blog
Brian Carroll

Best Blog on Email Marketing
Chris Baggott

Best Blog on Search Marketing
Barry Schwartz and friends

Best Blog on Advertising
Steve Hall

Best Blog on Marketing to a Specific Consumer Demographic
Andy Wibbels

Best blog on Affiliate Marketing
ReveNews Group Blog

Best Blog on the Topic of PR
Matt “PodBoy”

Best Blog on Small Business Marketing
John Jantsch

Best Foreign-Language Blog
Marketing-Blog Biz

Best Blog on General Marketing Topics
Seth Godin

Marketing Sherpa Blog Awards

Marketing Sherpa announced earlier this week their blog and podcasting awards. Unfortunatley, the service they were using for the survey could not handle the traffic. The landing page for voting says they have recorded all the votes to-date, but any new votes must use a different url. The new survey is being handled by Survey Monkey.

I posted the link to the nomination form last week, but I guess some search bloggers don’t read this blog (aka Top Rank) and did not get nominated or did not nominate themselves. If you want to play, you’ve got to show up, right? Actually, quite a few very good and very popular SEO/SEM blogs did not get listed and should have. Maybe next year?

Googe Sitemaps Update

Google has pointed to the Google Sitemaps blog and the Vanessa Fox anouncement of several new Sitemaps features including:

  • Increased crawl errors
  • Expanded query stats
  • Increased number of common words
  • Increased limit of sites and Sitemaps that can be added to an account
  • robots.txt analysis tool addition
  • Feedback tool ‘

The theme is pretty much, “more” of everything. More is good, right?

Reciprocal Articles to Replace Reciprocal Links?

Everyone in the search marketing biz is pretty familiar with automated emails soliciting link requests as well as those for reciprocal link exchanges. Normally, anything that makes it past my spam filter that alludes to some kind of link request just gets the big “D” for delete.

I received one this morning that was pretty interesting though. It was a solicitation to exchange articles, not just links. I guess those reciprocal link schemes are trying to appear more legitimate by using links within content.

Dear Webmaster,
I handle article exchange program for my client, www.spammy-hypenated-domain-name-here.com

As an ongoing process to increase the link popularity of my sites, I am looking for some good high quality article exchange with my client’s site.

Speaking at DM Days New York

Monday morning I’m off to New York for the DM Days conference. I will join several other members of the DMA Search Engine Marketing Council including: Heather Lloyd-Martin, Amanda Watlington, Detlev Johnson, Kevin Lee, Mike Moran, Jeanette Kocsis and Matt Bailey as well as John Marshall in presenting two sessions that provide a wide range of specific recommendations for a DMA member site.

Topics include: creating a business case for search marketing, web site evaluation, technical optimization, user-experience, content optimization, web analytics, pay per click, online pr and integrating web marketing with other media. I guess it’s sort of a SES “pimp my site panel” but without the hats and it occurs over two sessions.

More info:

PRWeb Web 2.0 Feature Hunt

PRWeb has announced a viral, direct to consumer powered press release that offers $1000 to bloggers that find all 10 of the new features PRWeb has added recently. Rather than offering a single or multiple press releases announcing all the features, PRWeb is experimenting with having bloggers blog about the features, then have them trackback the press release. It’s a clever way to get attention and links I think. Here are the details:

To participate, bloggers must:
1. Successfully identify all of the new enhancements made to the PRWeb platform since June 10, 2006.
2. Create a blog post that identifies these enhancements and discusses their impact.
3. Post a TrackBack/PingBack into this press release.

Google AdWords Dayparting

The Google “Inside AdWords” blog has announced the addition of “ad scheduling” or as it is more often know as, “day parting”.

“Ad scheduling can also help you improve your ROI by ensuring that your ads run when it makes the most business sense. For instance, a local business may only want to run their ads during business hours, or an online retailer may want to boost their bids during their busier-than-normal lunchtime shopping period.”

When Andrew Goodman spoke here in Minneapolis at the MIMA event this week, he mentioned the impending addition of this feature to the AdWords program, but I’m not sure how many people caught it.

Kevin Newcomb over at ClickZ also has more details including several quotes from Richard Holden, director of product management at Google.

Marketing Sherpa Blog & Podcasting Awards

Marketing Sherpa has extended their annual blog voting and awards to include podcasting this year.   Anne Holland and her team are taking nominations for blogs in several categories with and without podcasting.

Categories include:

  • B-to-B marketing
  • Search marketing
  • Affiliate marketing
  • Email marketing
  • PR
  • Advertising
  • Marketing to a specific consumer demographic (ie. women, kids)
  • Blogging or podcasting as a marketing tactic
  • Viral, word of mouth, buzz, social marketing
  • Small business marketing
  • Non-English language blogs on marketing
  • General (multiple topic) marketing
  • Other specific niche topic related to marketing

Nominations are taken until tomorrow, June 16th midnight so if you would be so kind as to consider nominating Online Marketing Blog – www.toprankblog.com in the category you feel is most appropriate, (Blogging as a marketing tactic or Search marketing maybe?) that would be great!

25 Tips for Marketing Your Blog

With so many blogs being created every day, it’s a mystery to many bloggers how to make their blog stand out. There are many types of blogs or purposes for blogs and a certain number of tactics are applicable to just about all of them.Some companies choose to hire a blog consultant, but others like to try things internally. For those “DIY” companies and individuals interested in practical tips for marketing and optimizing a business blog, try out the following list of blog marketing and optimization tips:

  1. Decide on a stand alone domain name www.myblog.com or directory of existing site www.mysite.com/blog. Sub domain is also an option blog.mysite.com. Avoid hosted services that do not allow you to use your own domain name!