The Google “Inside AdWords” blog has announced the addition of “ad scheduling” or as it is more often know as, “day parting”.
“Ad scheduling can also help you improve your ROI by ensuring that your ads run when it makes the most business sense. For instance, a local business may only want to run their ads during business hours, or an online retailer may want to boost their bids during their busier-than-normal lunchtime shopping period.”
When Andrew Goodman spoke here in Minneapolis at the MIMA event this week, he mentioned the impending addition of this feature to the AdWords program, but I’m not sure how many people caught it.
Kevin Newcomb over at ClickZ also has more details including several quotes from Richard Holden, director of product management at Google.
About the author
Lee Odden has been recognized as a top B2B Marketing professional by Forbes, The Economist and the Wall Street Journal. For over 20 years he's worked with his team at TopRank Marketing to help elevate the B2B marketing industry through creative marketing programs that deliver more authentic, experiential and inclusive content for brands like LinkedIn, Dell and Adobe. Lee is the author of Optimize and has published over 1.4 million words on his agency's B2B marketing blog. As a trusted marketing thought leader, he has given nearly 300 presentations in 19 different countries on B2B content, search and influencer marketing. When not marketing, Lee is probably running, cooking or traveling.