Lee Odden

Paid Search Can Be A Bitch

Yes dear friends, I’ve said it. Paid search can be a pain in the rear. But no worries, search engine marketing guru Andrew Goodman of Traffick and Page Zero Media promises to shed some light on the subject in conjunction with a Minnesota Interactive Marketing Association (MIMA) seminar next week.

Goodman’s presentation, “IT’S NOT JUST YOU: PAY-PER-CLICK CAN BE A REAL BEAST” will cover examples of Google AdWords and Yahoo Search Marketing challenges, SEM relations, click fraud, CPOs vs. market share growth, data privacy, auctions and more.

“Paid search listings now make up about 50% of all online advertising. Many companies are being lulled into running haphazard, ineffective campaigns because of the ‘self-serve’ ad placement models touted by Google and Yahoo,” warns Goodman.
“The reality is, Google’s AdWords platform is more complex than ever, introducing barriers to novice advertisers by way of ‘ad quality scores’ that take into account a range of factors, including content and quality cues Google’s spider analyzes on your website. MSN adCenter has introduced an exciting new product, and Yahoo will begin phasing in its completely overhauled ‘Panama’ search marketing platform this fall. Novices will find it tough going.”
“It now seems that experienced agencies and larger advertisers are learning how to leverage relationships with the major search vendors,” adds Goodman. “Now more than ever, only the strong and savvy will survive in search marketing. Consistent campaign optimization and measurement of ROI is part of that effort, but you also need access to resources and knowledge, and ongoing industry relationships.”

Goodman is the author of “Winning Results with Google AdWords“, which has been reviewed and endorsed by Google’s Matt Cutts as well as many other top search marketers. I did an interview with Andrew Goodman earlier this year as part of the Spotlight on Search series if you want to get the skinny on his background and sense of humor.

The MIMA event will be held at the Calhoun Beach Club near Uptown in Minneapolis next Wednesday, June 14, 2006. Registration and drinks are at 5:15 and the presentation goes from 6-7pm. As always, food, networking and more drinks follow the presentation. Cost is $20 for Members and $40 for Non-Members. Free parking tokens will be provided. You can also get all the event details from the MIMA site.

Everyone is welcome to attend, no MIMA membership is required. You can register online if you have a MIMA profile or you can just register at the door.

Hey Ed, will we see you there?

PoorSo SoOKGoodAwesome (No Ratings Yet)

Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. Avatar Ed Kohler says

    LOL, thanks for asking, Lee. Unfortunately, I’m going to miss out on the fun since I’ll be in San Jose for Where 2.0 next week.

    By the way, check out the new Trader Joe’s on Excelsior Blvd while you’re in town.

  2. Trader Joe’s? That sounds like a plan. Have fun in San Jose!


  1. Lockergnome's Web Developers says:

    Andrew Goodman Seminar on Paid Search Marketing…

    Search engine marketing guru Andrew Goodman of Traffick and Page Zero Media will be presenting on paid search marketing in conjunction with the Minnesota Interactive Marketing Association (MIMA) seminar next week. Goodman’s presentation, “IT’S NOT J…

  2. […] When Andrew Goodman spoke here in Minneapolis at the MIMA event this week, he mentioned the impending addition of this feature to the AdWords program, but I’m not sure how many people caught it. […]