Lee Odden

PRWeb Launches SEO Wizard

PRWeb has announced today the launch of their SEO Wizard toolset to help users create and distribute optimized press releases.

“The SEO Wizard will guide members in structuring their press releases in a way that will give them optimal results within news and search engines. The idea of search engine optimization, or increasing a company’s value in search engines by using specific keywords, has gained popularity in recent years. PRWeb’s SEO Wizard quantifies keyword traffic, so users can focus on the keywords that are popular search terms and valuable to their PR and marketing campaigns.”

This is a tool that PRWeb staff have been using and now is being made available to all PRWeb users. Here are a few screen shots:

PR Web SEO Wizard

First, the tool analyzes the content of the press release and offers a list of keyword phrases based on keyword density and placement in the release headline, summary and anchor text. Selecting any phrase automatically presents a dropdown list of related phrases. You can pick up to 5 phrases to analyze.

PR Web SEO Wizard

Once phrases are selected, you can choose to view similar phrases to the words selected or the most popular related phrases.

PR Web SEO Wizard

The resulting page shows a list of suggested phrases with Daily Queries, Monthly Queries, Correlation (Perfect, High, Medium, Low) as well as the number of occurances of the phrase in the release title, summary and body. At the end of the page is a list of phrases that are not included in the press release to consider adding.

This tool is a useful guide for suggesting keyword phrases specific to the characteristics of a press release. It will not automatically optimize a release for you – and shouldn’t. It does however offer a very convenient set of options for optimizing press releases all within the PRWeb interface.

PRWeb is easily the most progressive wire service available and I am amazed at how many innovations they’ve made in just the past month.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. Cool – I’m glad you posted about PR Web’s SEO WIZARD tool – I might have missed that one as I haven’t done a PR for a couple of months.

  2. Avatar Dr. Patti Diamondlady Diamond, DD says

    I am very glad to see this new optimizing product of SEO Wizard as I know it will assist many people like myself who are going into the main stream marketing of our books we have written to help all of the people of the earth, as this is my life purpose. Thank you PR Web for assisting me to assist others on this earth to find my book to help them:)


  1. […] Lee Odden has an overview of the functionality here. […]

  2. […] SEO tools for press release optimzation were also launched by PRWeb at the end of June called SEO Wizard. They are included as part of your PRWeb wire service fee. […]

  3. Think » Blog Archive » Optimize says:

    […] Spread The Love. Now, place the release on your site and include a forward-to-a-friend link to make the release easier for your visitors to send it to someone else. Use PRWeb to distribute the release and use all the features it provides like social media tagging with Technorati keywords. PRWeb has a wealth of tools to help improve your release for the online environment. Additionally, PRWeb distributes directly to consumers and journalists interested in your topic. They also distribute releases to bloggers, and thousands of websites syndicate their content. […]