Lee Odden

SEO Tips for Walmart.com

Lee Odden     Online Marketing, SEO

I was perusing DM News in anticipation of a new article coming out that I’ve submitted recently and came upon this one from last year:

Search Engine Guide Case Study: Walmart.com and What’s Missing From Your Web Site Team?

Many blue-chip companies allocate incredible budgets to their Web site development projects. It takes a top-notch, interdepartmental team to create a successful e-commerce site. Even with a crack team of Web designers, Web and database programmers, user experience professionals, content developers, quality assurance and project managers, an important component is often missing.

Though most do a great job at emphasizing usability for visitors and technology for performance, many of them miss out on usability and performance for search engines. Full article

I think most of the suggestions made are more or less still accurate which is not always the case in the search marketing industry: Make search engine friendly urls, use header tags and keywords, move JavaScript to external files and use text links or single images instead of image maps. I don’t think it’s critical to have HTML that validates though. Most search engines are pretty good and indexing some pretty crappy code.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.