Lee Odden

Speaking at DM Days New York

Monday morning I’m off to New York for the DM Days conference. I will join several other members of the DMA Search Engine Marketing Council including: Heather Lloyd-Martin, Amanda Watlington, Detlev Johnson, Kevin Lee, Mike Moran, Jeanette Kocsis and Matt Bailey as well as John Marshall in presenting two sessions that provide a wide range of specific recommendations for a DMA member site.

Topics include: creating a business case for search marketing, web site evaluation, technical optimization, user-experience, content optimization, web analytics, pay per click, online pr and integrating web marketing with other media. I guess it’s sort of a SES “pimp my site panel” but without the hats and it occurs over two sessions.

More info:

The DMA Search Engine Marketing Council (SEMC) will provide an in-depth search marketing consultation for a leading list management and brokerage DMA member web site during two sessions of “Search Engine Marketing: Basics and Beyond” in New York on Tuesday, June 20, 2006 at 10:15am EST. Registration info.

I am looking forward to the event and also to spending a few extra days in New York. This time I am brining my wife and we’re going to do a little sightseeing and some birthday celebration. It should be fun.

PoorSo SoOKGoodAwesome (No Ratings Yet)

Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. Lee, enjoy NYC.

    Be sure to Blog about the conference!

  2. Thanks Igor, we just took a stroll from the Waldorf to Radio City Music Hall past Rockefeller Center and ended up at the W hotel. Am definitely staying at the W next time!

  3. This is a great blog I’ve just discovered via google search. Hope you have a great time in NYC. I will be reading some of your past blog entries!

    -Martin http://www.beginningmarketing.blogspot.com

  4. Congratulations on your nomination for MarketingSherpa Reader’s Choice Blog & Podcasting Awards 2006.

    Good luck and have a safe trip.



  1. Search Engine Smarts says:

    Search Marketing at DM Days New York…

    For those companies that are attending the DM Days conference here in New York this week, attendees of the “Search Marketing Basics and Beyond” panels yesterday received a real treat. A large panel of search marketing experts provided specific recomm…

  2. […] The biggest challenge the DMA’s Search Engine Marketing Council faces in this regard is how to best provide insight and actionable information in a context direct marketers can relate to.  The good news, is that we have several long time search marketers on hand to help with panels such as “Popularity Online: Winning Search and the Social Media Contest“. The session includes includes Heather Lloyd Martin, Detlev Johnson, Mike Moran, Jeanette Kocsis and myself. My small part of this session will deal specifically with social news and bookmarking services as one thing direct marketers can do now, to start exploring social media channels. The SEO sessions we did at last year’s DM Days went pretty well, so I would expect nothing different this time around. […]