Lee Odden

ad:tech Chicago 2006 – Day Two Roundup

Day two of ad:tech Chicago rounded up with a sigh. With all the parties Monday night, I think some of the attendees were looking forward to the end of the day. Lots of good sessions and a few duds, but that’s the way it goes with most conferences. Luckily, the two sessions I covered went pretty well. There were quite a few folks covering the conference so I’ve assembled a list of all search marketing and related posts below:

Coverage by the ad:tech blog:

It’s Hard Out Here for a Traffic Pimp
Waiting for Your Cat to Bark
Developing an Integrated Local Media Strategy

Local Integration
TV Is Changing And TV Companies Better Follow

AdSpace on MySpace – Advertising with Social Media

Making Search Even More Efficient! Increasing Your Search Ranking Via PR and Search as a Branding Mechanism
Intelligence and Idiocy Fill ad:tech Chicago’s Party Scene
Customer Analytics and Marketing Dashboards – The Gift that Keeps on Giving

Booth Babe Offers Relief From Long, Hard Day
Mastering Your Domains
Link Building – It’s All About Quality
Many Monday Night Parties Emerge at Chicago ad:tech
Bullets ‘R Us: Best Practices in Design

Creative Blather Concludes ‘Creative Is Non-Linear’

Sessions covered here at Online Marketing Blog:

Link Building
Big Brands and Podcasting
Warm and Cozy SEO
Waiting for Your Cat to Bark
Advertising with Social Media
ad:tech Announces New Programming Chair Drew Ianni
ad:tech Chicago 2006 – Day One Roundup

Posts by Frank Gruber for iMedia Connection:
WOM in the New Social Media Landscape
Creating the Positive User Experience
Advertising on Social Networks
Integrate Your Local Media Strategy

Posts from the team at DMNews:
Big-Brand Marketers Take Time, Care With New Initiatives
Keynoter Offers Model, Metrics for Cross-Channel Engagement
Ad:tech: Integrated Media Spurs Innovation
Panel: Consumers Trail Speeding TV Technology
Panelists Talk Soaring Mobile Platform
Ad:tech: Keynote Focuses on Design Through Creativity, Social Responsibility
How Many Keywords Does FedEx Have?
Ad:tech Chicago: Key Trends Impacting Advertising, Media and Technology
Drew Ianni Succeeds Susan Bratton as ad:tech Chair

Overall, a pretty good show! Thanks to ad:tech and Steve Hall for having me participate in the conference coverage. You can find out more about ad:tech and upcoming shows at the ad:tech web site.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. Avatar Igor M. (BizMord Blog) says

    Great coverage Lee. Thank you.
    What is your take on PubCon? I am thinking of going there this November.

  2. Hi Igor, I would highly recommend Pubcon. In the past it’s been a really good conference for more practical SEO and online marketing knowledge. The upcoming event in Vegas adds one more day of sessions and has 3 top notch keynote speakers. Plus, the networking with other SEO people is excellent. Definitely go.

  3. Avatar Igor M. (BizMord Blog) says

    I will see you there. Now just need to pick which entertainment shows to see after the sessions.

  4. Sounds great. I’ll be bringing 2 or 3 of our staff with me as well.

  5. Avatar Aaron Pratt says

    Thanks Lee, we can always count on you keep and eye on any trend.

  6. Hi Aaron, I hope it’s useful. One day, we’ll see you at one of these conferences, eh?

  7. Avatar Aaron Pratt says

    Yes indeed, some day if I decide to become a marketer or seo I will show up at one of these events, that is if I can refrain from pissing too many people off in the meantime. All this stuff currently is just self education for me while I try to find something of value to do…know what I mean? 🙂

  8. Something of value? That’s pretty subjective I think. Do what you like, the rest will come.

  9. Avatar Aaron Pratt says

    Yep and I currently enjoy this, take care. 😉