Lee Odden

Blogging Interactive Marketing – ad:tech Chicago 2006

Next week is the next installment of the most popular event for interactive marketers, ad:tech. This year’s Chicago conference promises outstanding keynotes on multicultural marketing, creativity and new ways for marketers to reach customers. Sessions range from search marketing to word of mouth to the development of personas.

The event will be covered on the ad:tech blog by Steve Hall of Adrants, David Berkowitz of 360i, Lee Odden of TopRank Online Marketing (me) and Carly Lesser from CDG Solutions. The sessions I plan on blogging include:

  • Organic SEO Fireside Chat with the Experts – Monday 10:30
  • Blogging / RSS / Podcasting / Vidcasting – Monday 11:45
  • Linking and Optimization for Better Rankings and More Traffic – Monday 2:00
  • Social Media: The Dynamics of the Genre and The Opportunities for Marketers – Tuesday 11:45
  • Waiting for Your Cat to Bark – Tuesday 3:15

There seem to be more search marketing related sessions this year as well as the inclusion of blogs, social media and news search SEO. It’s a bit shorter than last year, but should be a good event.

Chicago ad:tech one of the first conferences I blogged a while back. Since then I’ve blogged several Search Engine Strategies, WebmasterWorld Pubcon and parts of ACCM and DM Days. That’s about my max for blogging. Media inquiries can be sent to: blog at toprankresults dot com.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. Avatar Igor M. (BizMord Blog) says

    Lee, I look forward to your blogging on the conference. Even though you and I were sitting in most of the SES NYC 2006 sessions and heard the same thing you did, I enjoyed reading your “blogging” on those sessions.

    I won’t be attending this AdTech conference, so all hope is on you. 🙂

  2. Hey Igor, I hope it goes well too. Hopefully I will get to cover the sessions I’ve listed. It should be interesting.