PRWeb is at it again with a new announcement on the addition of Technorati and PRWeb tags to the PRWeb news wire and press release distribution service. The press release, “Holy SHIFT! PRWeb Plays Tag with Social Media” comments that the new features will make it easy to add Technorati and PRWeb specific tags to your press releases.
The SHIFT Communications’ social media release was in part a motivator for the new services as the release from PRWeb states:
“If you spend the time to create a press release following the template
outlined by SHIFT Communications, all you have is an electronic
document unless you have a distribution platform that supports its
features. PRWeb is that platform,” said David McInnis, CEO and Founder
Which makes sense. The SHIFT template is great for sending individual emails or pitches, but with PRWeb you actually have those features built in to the wire service distribution platform. How much more effective would it be to take advantage of social media when these features are inherent in the distribution system rather than single press release documents? I’m guessing a LOT more effective.
Make no mistake, the companies that can best leverage innovative social media tools will define the new direction of search marketing and public relations.
About the author
Lee Odden has been recognized as a top B2B Marketing professional by Forbes, The Economist and the Wall Street Journal. For over 20 years he's worked with his team at TopRank Marketing to help elevate the B2B marketing industry through creative marketing programs that deliver more authentic, experiential and inclusive content for brands like LinkedIn, Dell and Adobe. Lee is the author of Optimize and has published over 1.4 million words on his agency's B2B marketing blog. As a trusted marketing thought leader, he has given nearly 300 presentations in 19 different countries on B2B content, search and influencer marketing. When not marketing, Lee is probably running, cooking or traveling.