Lee Odden

Site Targeting

Lee Odden     AdWords, Google, Marketing Industry News, Online Marketing

Google Blogscoped posts an interesting explanation of the browse sites to target feature on Google AdWords that Inside AdWords announced on Friday. It provides categories of sites with an idea of the number of impressions each site gets per day. Besides  browsing sites by category, you can also target sites by describing the topic, list URLs to check for availability or similar sites.

You can also target a campaign by demographics such as income, gender or ethnicity based on comScore data.  I am curious if there are any head to head comparisons of MSN AdCenter demographic targeting and Google.

PoorSo SoOKGoodAwesome (1 votes, average: 3.00 out of 5)
Loading...

Subscribe

Subscribe

  • This field is for validation purposes and should be left unchanged.

Please read the Online Marketing Blog comment policy

Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.