Lee Odden

Forbes.com Goes Swicki with Eurekster

Eurekster has announced today that their social search product, SwickiPublisher, will be used to create a new vertical search engine feature on the Forbes.com home page via a tab called “Web” and on the search results pages.

I had the opportunity during the San Jose Search Engine Strategies conference to talk about Eurekster with CEO, Steve Marder. Unfortunatley, I did not get a chance to write about that meeting during the conference, so I’ll include some of the things he shared here.

What is most interesting to me about Eurekster’s site search features is that it learns by analyzing clickstream data as people use it. Tagging or voting is possible, but not required. Eurekster is based, in part, on the notion of “collective wisdom”, or “wisdom of crowds”, where users’ actions and/or behavior provide information to the search engine on what content is relevant.

Eurekster Swickis can be customized for a site. Popular Science and Techcrunch are good examples of SwikiPublisher integration. Online Marketing Blog uses the self-serve Eurekster Swiki tag cloud feature in the right side column to give readers another way to find content that is of interest. There is also a stand alone online marketing Swiki.

Publishers can also monetize their Swickis, choosing from any of several different advertising programs such as Google AdSense or Chitika. You can also suggest an advertising program. Online reporting of ad performance and ad requests are easily available.

Future enhancements may include reputation building options and there has been some very beta testing of domain name parking.

PoorSo SoOKGoodAwesome (No Ratings Yet)

Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. Thanks for this info, Lee… I’ve been checking out the Swicki Tag Cloud thingie on this blog and on Bill Slawski’s, as well. It seems like it’s packed with a lot of cool features… I’ll have to try it out!

  2. That is sweet!


  1. Starked SF, Unforgiving News from the Bay » Blog Archive » Talk of the Town: Thursday says:

    […] Forbes goes Swicki wid it. […]