Lee Odden

Keyword Tool Based on Leaked AOL Logs

There’s a new keyword tool called AOL Keyword Analyzer that has been posted based on the full dataset of the recently leaked AOL search data. The tool claims:

  • “First tool on the web as far as I know that allows you to view what keywords a site receives in search engine traffic.”
  • “First time you can see how much organic traffic every site gets from a search engine.”
  • “First opportunity the public can see how many clicks individual SERPs get.”

You can view the most popular sites and also the most popular phrases. The most popular sites can also be segmented by top level domain such as .org, .edu, .gov (think link research) as well as .com, .net and coutry specific domains.

You can get more details here or try the AOL Keyword Analyzer tool yourself.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. There are a lots of tools now that lets you do that on the AOL Search Data, and I don’t think that one is the best.

    Please take a look at the ones I gathered, I’m pretty sure you will find a tool better than that here:


  2. Thanks for that link Sergio. You’ve collected quite a few resources for mining that AOL data. I wonder what degree of responsibility bloggers (like me and you) and creators of such tools have regarding privacy of the sites and users?

  3. I’ve added 4 more to the list. Thanks.
    Regarding our responsability, it is easy to say that the responsability should be AOL’s but that’s not what I’m going to say. Unfortunatly, if you don’t point out the links, someone will do it and what I wanted to do was to give the different approaches that many differnet people made to the search of this data. Some of them can really be used for SEO purposes and they are very powerfull and give us valuable information, while some others explore the voyeuristic side of the people. It is not my function to hide anything, I’m just giving all the options available to the people.

  4. Avatar Steve Gibbons says

    another excellent tool which shows the top rated keyword search strings by all those millions of AOL users.

  5. This one could be added to the list too http://www.decenttools.com/aol/ they even provide stats based on AOL data http://www.decenttools.com/aol/stats/

    Anyway, AOL should be more careful about releasing such data to the public.


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