Lee Odden

New Tools for Social Media Optimization

With all the buzz about social media optimization the past week, I thought it would be timely for us to present two updated tools for encouraging the sharing of and linking to content as well as distribution. These are concepts that are fundamental to the notion of social media optimization or SMO.

Screen Shot of 2 New Social Media Optimization Tools

The first tool is one we’ve received excellent comments on and it’s called the Social Bookmark Creator. In order to make it easy for readers to save a blog post or a web page for reading later or to aggregate resources using a social bookmark service, we’ve created a tool that allows you to add a social bookmark menu after each post or on a static web page.

Social Bookmarks

What’s different about this tool from other social bookmarking tools and our own previous version is that the social bookmark links are presented in a drop down menu to save screen space.

The second tool is the RSS Button Maker. You can see the result of this tool by putting your cursor over the orange RSS icon at the upper right of your screen on this blog. A list of the top RSS readers folds out so you can subscribe using your favorite reader.

RSS Buttons

Both of these tools help conserve screen real estate and also help to socialize blogs.

We have other ideas in the works on how to enable the optimization of social media that we’re saving for our blog and SEO consulting clients, but will eventually make more of them available to all.

Thanks to Thomas for his work on these tools and please be sure to provide any feedback in the comments. These are new tools and will undoubtedly have a few rough edges, so we’re very interested in your thoughts.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.

Comments

  1. I’ve used your bookmark tools in the past on my blog and I am really looking forward to moving up to these new tools.

    Keep up the great work!

  2. Hawaii SEO says:

    This is great! Thanks Thomas & Lee!

  3. Thanks guys, am glad you like the tools.

  4. Recommend you study html-tag “label” for checkboxes and radiobuttons in your forms.

  5. Thanks Lee. These are nice enough that I was able to incorporate them easily (I’m no programmer) into my WordPress blog. I patched the RSS buttons into my theme’s sidebar file and the social media links into the single page file. Viola!

    One catch, in the RSS buttons, the “Learn About Blog Optimization” link has the word “learn” misspelled. And I felt the need to change the social bookmark pull down menu label to simply, “Save to:”.

  6. Thanks for the feedback Joe. I like the idea of “Save to” and will pass that on to Thomas. The typo will get fixed asap.

  7. Someone in my forum sais that the wordpress links are not working. Maybe you should check that :

    http://www.webdigity.com/index.php/topic,3908.0.A+tool+for+social+bookmark+links.html

  8. Thanks for the heads up Nick, we’ll check that out.

  9. Thomas McMahon says:

    Nick – I’ve joined the discussion on that thread to see if there is an issue or if it’s just how it was implemented. 🙂 Thanks for the heads up.

  10. I am glad to help people like you 😉

    Hope you will solve it fast 🙂

  11. how can I get the size of the RSS gif increased and centered and have the “subscribe” text below the gif bigger like your example is? tried playing around with the code a bit but haven’t been able to do so yet.

    great tool though, will really help with your seo for your blog.

  12. Thomas McMahon says:

    Pete – I have sent you an email as the update is more than I wanted to explain in the comments. Shouldn’t be to hard though.

  13. Very useful tools! I’d love to see a similar tool that would be useful for online shops, making buttons to post to “social shopping” sites. I’m not sure that’s the generally accepted term, but I’m thinking of StyleHive, Wists, TheThingsIWant, and so on. I’m sure there are other sites as well.

  14. Hey Guys I really liked you cool tools and added them to my blog. Well done, and thanks for a great idea. Really simplified life:)

  15. hi

    thanks a lot thomas & Lee

    I am glad to help people like you

  16. I this tool is same as http://www.ifeedreaders.com/social-creator/

    what is difference i did not find.

Trackbacks

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    […] Online Marketing Blog: new tools for social optimization. […]

  2. New Social Media Tools : Business Blog Consulting says:

    […] One aspect that gives social media its power punch is the ease in which we can share and link information. Tools are being developed as fast as the growing blogosphere. Just when you finally figured out how to spell del.icio.us up pops a toy box of new fun – from a tool that sounds like a disco dance linkaGo Go to something that you’d find on a dessert bar Raw Sugar. How to keep track was a nightmare for most people. Offering more than a couple of options to your readers was even more frustrating. Lee Odin, Online Marketing Blog, has developed a couple of nifty social media tools that make all that a snap. In true blogger kindness, has provided them gratis. Of course, what would you expect from one of the Business Blog Consultant site contrbutor bloggers. The first tool allows you to add a social bookmark menu after each post or on a static web page. The jazzy thing about this tool is the social bookmark links are presented in a drop down menu to save screen space. […]

  3. Friday night link-o-rama » Small Business SEM says:

    […] Friday night link-o-rama By Matt McGee If you’re a blogger in any industry, let me suggest you have a look at two new social media optimization tools from Lee Odden and his gang at Top Rank Online Marketing. There’s an RSS Button Maker and a Social Bookmark Creator, and both look like cool tools. […]

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