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New Tools for Social Media Optimization

Lee Odden
Lee Odden
Blog Marketing, Blog Optimization, Online Marketing, Social Bookmarking, Social Media

With all the buzz about social media optimization the past week, I thought it would be timely for us to present two updated tools for encouraging the sharing of and linking to content as well as distribution. These are concepts that are fundamental to the notion of social media optimization or SMO.

Screen Shot of 2 New Social Media Optimization Tools

The first tool is one we’ve received excellent comments on and it’s called the Social Bookmark Creator. In order to make it easy for readers to save a blog post or a web page for reading later or to aggregate resources using a social bookmark service, we’ve created a tool that allows you to add a social bookmark menu after each post or on a static web page.

Social Bookmarks

What’s different about this tool from other social bookmarking tools and our own previous version is that the social bookmark links are presented in a drop down menu to save screen space.

The second tool is the RSS Button Maker. You can see the result of this tool by putting your cursor over the orange RSS icon at the upper right of your screen on this blog. A list of the top RSS readers folds out so you can subscribe using your favorite reader.

RSS Buttons

Both of these tools help conserve screen real estate and also help to socialize blogs.

We have other ideas in the works on how to enable the optimization of social media that we’re saving for our blog and SEO consulting clients, but will eventually make more of them available to all.

Thanks to Thomas for his work on these tools and please be sure to provide any feedback in the comments. These are new tools and will undoubtedly have a few rough edges, so we’re very interested in your thoughts.

About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of TopRank's B2B Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.

Comments

  1. Bill Rice says

    August 30, 2006 at 1:34 pm

    I’ve used your bookmark tools in the past on my blog and I am really looking forward to moving up to these new tools.

    Keep up the great work!

  2. Hawaii SEO says

    August 30, 2006 at 1:35 pm

    This is great! Thanks Thomas & Lee!

  3. Lee Odden says

    August 30, 2006 at 4:12 pm

    Thanks guys, am glad you like the tools.

  4. samlowry says

    August 30, 2006 at 7:51 pm

    Recommend you study html-tag “label” for checkboxes and radiobuttons in your forms.

  5. Joe Beaulaurier says

    August 31, 2006 at 9:57 am

    Thanks Lee. These are nice enough that I was able to incorporate them easily (I’m no programmer) into my WordPress blog. I patched the RSS buttons into my theme’s sidebar file and the social media links into the single page file. Viola!

    One catch, in the RSS buttons, the “Learn About Blog Optimization” link has the word “learn” misspelled. And I felt the need to change the social bookmark pull down menu label to simply, “Save to:”.

  6. Lee Odden says

    August 31, 2006 at 10:08 am

    Thanks for the feedback Joe. I like the idea of “Save to” and will pass that on to Thomas. The typo will get fixed asap.

  7. Nick says

    September 1, 2006 at 4:36 am

    Someone in my forum sais that the wordpress links are not working. Maybe you should check that :

    http://www.webdigity.com/index.php/topic,3908.0.A+tool+for+social+bookmark+links.html

  8. Lee Odden says

    September 1, 2006 at 9:36 am

    Thanks for the heads up Nick, we’ll check that out.

  9. Thomas McMahon says

    September 1, 2006 at 9:59 am

    Nick – I’ve joined the discussion on that thread to see if there is an issue or if it’s just how it was implemented. 🙂 Thanks for the heads up.

  10. Nick says

    September 1, 2006 at 10:08 am

    I am glad to help people like you 😉

    Hope you will solve it fast 🙂

  11. Pete Quily says

    September 16, 2006 at 2:36 pm

    how can I get the size of the RSS gif increased and centered and have the “subscribe” text below the gif bigger like your example is? tried playing around with the code a bit but haven’t been able to do so yet.

    great tool though, will really help with your seo for your blog.

  12. Thomas McMahon says

    September 18, 2006 at 9:39 am

    Pete – I have sent you an email as the update is more than I wanted to explain in the comments. Shouldn’t be to hard though.

  13. Betsi says

    October 6, 2006 at 11:37 am

    Very useful tools! I’d love to see a similar tool that would be useful for online shops, making buttons to post to “social shopping” sites. I’m not sure that’s the generally accepted term, but I’m thinking of StyleHive, Wists, TheThingsIWant, and so on. I’m sure there are other sites as well.

  14. Russ says

    December 7, 2006 at 12:08 am

    Hey Guys I really liked you cool tools and added them to my blog. Well done, and thanks for a great idea. Really simplified life:)

  15. Kyle says

    January 18, 2008 at 7:51 am

    hi

    thanks a lot thomas & Lee

    I am glad to help people like you

  16. Suresh says

    February 5, 2008 at 1:54 am

    I this tool is same as http://www.ifeedreaders.com/social-creator/

    what is difference i did not find.

Trackbacks

  1. Starked SF, Unforgiving News from the Bay » Blog Archive » Talk of the Town: Thursday says:
    August 31, 2006 at 9:31 am

    […] Online Marketing Blog: new tools for social optimization. […]

  2. New Social Media Tools : Business Blog Consulting says:
    August 31, 2006 at 10:00 pm

    […] One aspect that gives social media its power punch is the ease in which we can share and link information. Tools are being developed as fast as the growing blogosphere. Just when you finally figured out how to spell del.icio.us up pops a toy box of new fun – from a tool that sounds like a disco dance linkaGo Go to something that you’d find on a dessert bar Raw Sugar. How to keep track was a nightmare for most people. Offering more than a couple of options to your readers was even more frustrating. Lee Odin, Online Marketing Blog, has developed a couple of nifty social media tools that make all that a snap. In true blogger kindness, has provided them gratis. Of course, what would you expect from one of the Business Blog Consultant site contrbutor bloggers. The first tool allows you to add a social bookmark menu after each post or on a static web page. The jazzy thing about this tool is the social bookmark links are presented in a drop down menu to save screen space. […]

  3. Friday night link-o-rama » Small Business SEM says:
    September 8, 2006 at 11:00 pm

    […] Friday night link-o-rama By Matt McGee If you’re a blogger in any industry, let me suggest you have a look at two new social media optimization tools from Lee Odden and his gang at Top Rank Online Marketing. There’s an RSS Button Maker and a Social Bookmark Creator, and both look like cool tools. […]

  4. Amitai Givertz’s Blogversity Blog · A Shot In The Dark says:
    January 8, 2007 at 1:05 am

    […] For me, one of the absurd things about blogging is that as easy as it is to post and comment, tag and tinkle, everything else

  5. Amitai Givertz’s Blogversity Blog · A Shot In The Dark says:
    January 8, 2007 at 1:18 am

    […] For me, one of the absurd things about blogging is that as easy as it is to post and comment, tag and tinkle, everything else

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