PRWeb Acquired by Vocus

Lee Odden Marketing Industry News, Online Marketing, Online PR

A big day for PRWeb! It’s been difficult keeping this under wraps, but Vocus, a public relations software company, has acquired press release distribution service, PRWeb in a deal worth $28 million.

“The internet has led to a dramatic increase in the number and types of media outlets and other website destinations from which consumers and journalists get their news,” said Rick Rudman, President and CEO of Vocus, Inc. ‚”PRWeb has fully developed the technologies, features and pricing model to enable organizations of all sizes to maximize their online visibility and to exploit the potential of this new communication channel.”

I will be interviewing David McInnis and possibly Rick Rudman and will post when complete.

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About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.

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WebMetricsGuru says:

August 7, 2006 at 11:33 pm

Search Engine Strategies Coverage – San Jose…

I wish I was at SES San Jose this week – the San Jose conference is always special and usually there is a party at the GooglePlex, among other things – most of the major search engines are based in……
Webdigity webmaster forum says:

August 8, 2006 at 6:06 am

prweb acquired by Vocus…

Just read in Lee Odden\'s blog about a new acquisition…
Newspapergrl » Blog Archive » Vocus Acquires PRWeb says:

August 8, 2006 at 6:00 pm

[…] Watch the Top Rank Blog for an interview with PRWeb’s David McInnis about the sale. […]
Interview with PRWeb CEO David McInnis » Online Marketing Blog says:

August 14, 2006 at 11:18 am

[…] PRWeb is best known for being in the news distribution business. With the acquisition by public relations software firm Vocus last week, PRWeb has bumped up it’s own presence in the news. During the Search Engine Strategies conference in San Jose last week, I had the opportunity to talk to PRWeb CEO, David McInnis about the Vocus acquisition and what lies ahead for PRWeb. What prompted the acquisition? […]