Lee Odden

Resources for New Media and Social Media PR

There’s a growing amount of buzz about social media lately, but specifically of interest is social media press releases. As we fold the new media press release, press room and media relations tactics into our PR strategy, I’ve been monitoring a number of resources on the topic of new media PR and the hRelease or social media news release and offer some of those links here.

New Media Release Group – A Google group started to discuss the new media release format with participants ranging from independent PR consultants to PR Newswire and Market Wire.

New PR – Constantin Basturea’s “Digg style” site for new media public relations news.

Workspace for Social Media Press Release (hRelease) – hRelease is a community effort to define a new format for press releases via a community standard microformat

Social Media Club – Chris Heuer’s site focused on sharing best practices, establishing ethics and standards, and promoting media literacy around the emerging area of Social Media.

Social Media Press Release Template (pdf) – SHIFT Communications

Inspiration for the Social Media Press Release from Tom Foremski

New Media Release Podcast – With Chris Heuer, Tom Foremski, Brian Solis and Shel Holtz.

Web 2.0 Press Release Marketing – PRWeb’s many social media optimization tools for press releases.

Social Media Power Players – Wall Street Journal profiles the users who dominate various social media formats. Via Steve Rubel.

PR Squared Blog – “Scenes from the trenches of PR 2.0” by Todd Defren of SHIFT Communications.

PR Meets the WWW – Constantin Basturea’s blog.

Social Media – Online Marketing Blog

Reinventing the Media Interview – Steve Rubel offers some interesting alternatives to providing journalists with information using social media.

Examining The Social Media Press Release – HealthCareVox
Part I: Is It Ready For Prime Time?
Part II: Paradigm Shift Or Incremental Change? Interviews with Todd Defren, David McInnis and Mark Nowlan
Part III: How Could The Healthcare Industry Use It?

What resources on new media press releases do you have? Please post in the comments.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. Here’s one I should add from Media Relations Blog:
    “Social Media Press Releases”

  2. Great post, in addition to these you can’t beat building a good relationship with the movers and shakers in your particular niche.

  3. Hi,

    Good list, will add those missing to the PR Blogger Portal I created some time ago. Feel free to add resources yourself. You can find it here: http://www.zimbio.com/portal/PR+Blogger+Portal

  4. Thanks for the tip Phillippe, I will check out the portal.

  5. New online PR media service site –
    submit news release with up to 3 different headlines-
    headlines rotate every 4 hours
    gives marketing feedback based on what headline is more effective and when

  6. How about Jupiter Research and their new “social marketing” practice:

    Clearly they messed up the name, social marketing is something totally different 🙂 But what they mean is Social Media Marketing.


  7. Great point Karl, I think they’ve not done their homework on that.

    Here’s a great explanation on the difference between “social marketing” and “social media marketing”

  8. Hey Lee, can’t forget PR2.0 – http://www.PR2point0.com 😉

    Great list and as always, another helpful post!!!

  9. Of course! Yes, indeed Brian, your blog should be on that list, I don’t know how I missed it. I have been reading and you have obviously been instrumental in the new media release and hrelease effort.

    Now, what can I do to convince you to get away from that blogspot url and using pr2point0.com as the “real” web address?


  10. Lee, you’re awesome…and that blogspot evolution to pr2point0.com has been a long, but assured process. 😉

  11. Avatar Lisa Arledge Powell says

    This is great info! My company, MediaSource, is looking to hire someone with online/social media relations skills. Any suggestions on where to post the opening? Thanks. Lisa

  12. Do you know of any seminars or workshops that are being held on New Media for PR professionals? I have a lot of experience already dealing with new media, I want something really cutting edge and new.

  13. Rachel, yes there is. Bulldog Reporter is holding the Media Relations Summit June 10-12 in Washington DC.

  14. Thanks for the hat-tips, Lee. Here’s a new favorite post of mine re: SMRs. From IBM no less.

  15. Hi Todd, it’s not often I get real human beings commenting on blog posts that are over 2 years old. 🙂 Thanks for the link, it’s a good to see how tech companies are using social media press releases with bloggers.


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