Lee Odden

The Corporate Blogging Book

Lee Odden     Blog Marketing, Blogging News, Blogging Strategy, Online Marketing

I just received my copy of Debbie Weil’s new book, “The Corporate Blogging Book – Absolutely Everything You Need to Know to Get it Right”. Debbie has worked long and hard on this book and with a forward from Bob Lutz, Chairman of General Motors, it promises to serve as an excellent guide to companies looking to find their place in the blogosphere. Chapters range from “Top Twenty Questions About Corporate Blogging” to “Should the CEO Blog?”. Check out the companion site where you can download a free chapter or order it via Amazon.

Both Debbie and I are involved with BusinessBlogConsulting.com started by Rick Bruner that now includes an impressive list of business blog consultants and marketers.

Debbie was named one of the most influential authorities on “business blogging” by Onalytica – the same organization that listed TopRank as one of the most influential authorities on “blog marketing“. You can find more information about Debbie and her consulting practice at DebbieWeil.com.

The timing of getting this book is amazing as I just finished doing an hour long teleseminar with Annie Jennings PR on the topic of blogging best practices as well as some blog optimization and marketing tips. It went so well I got a call from a listener minutes after the seminar to do business. I’ll post a link to the audio file when it is available.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.

Comments

  1. Avatar Paul Drago says
    August 3, 2006 at 3:03 pm

    Error in Debbie Wall like http;

  2. Avatar Lee Odden says
    August 3, 2006 at 7:48 pm

    Argh! Thanks Paul. I don’t know why WordPress is doing that lately. It’s now fixed.

  3. Avatar Joe Banner says
    August 4, 2006 at 11:51 am

    Better fix it again, while you’ra at it fix http://www.thecorporatebloggingbook.com as well.

  4. Avatar Paul Drago says
    August 4, 2006 at 11:54 am

    wow– weird….looks like Debbie Wall is having major WordPress problems

  5. Avatar Lee Odden says
    August 4, 2006 at 11:54 am

    Joe, that link is working fine. It’s Debbie’s site/blog that is down.