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Do Photos Increase Subscribers?

Lee Odden
Lee Odden
Blogging Strategy

BloggerDesign iPhotoIf I look back over all the blogs I read, most have photos associated with their posts. Maybe not every day, but quite often. It makes me wonder, do photos increase the number of subscribers to a blog?

If you stop and think about it, there are two kinds of people out there, the analytical/text people and the visual people. There are those than buy the New York Time’s best seller books and those that would prefer a magazine with less reading and more pictures. So, with that in mind, if your blog posts don’t include images, are you just targeting one audience then?

They say “a picture is worth a thousand words” and I couldn’t agree more. If I bring up a website and see happy smiling people, I feel comfortable and welcome. If I see a blog post that includes an Apple logo or an iPod, my eyes are instantly drawn to the post. Images give an instant summary of what the post is about.

With that in mind, I’m going to start inserting more graphics. There are plenty of free image hosting services out there (like Flickr or Zooomr) and all blogs come with an image manager build in. So why the heck not?

Some bloggers only have a handful of graphics that they use over and over, others never repeat the same graphic twice. Either way those graphics could mean quite a bit to the passing visitor. So give it a try, upload some graphics and spice up your blog posts a bit. And, if you do, let me now how that works out for you.

[tags]flickr,zooomr,graphic,photos[/tags]

About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of TopRank's B2B Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.

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