Lee Odden

Link Building Advice from the Best

Lee Odden     Link Building, Online Marketing, SEO

Unless there’s any doubt, I am a linking fanatic. I appreciate links like they’re gold. When I talk about link building with our team, I can never stress enough the importance of linking for traffic and SEO. To me, the best way to learn about link building is to get out there and do it.

However, if you’re new, you can save quite a bit of time learning from the wisdom of others’ experience. Here are three recent posts and one bonus link on link building I highly recommend:

Rand Fishkin presents his thoughts on why email is still king for link building.

Jim Boykin has a great post about the quality vs quantity issue with link building.

Eric Ward dispells a common myth about .edu links in his post: “.edu link fallacies dispelled“.

Of course there’s Aaron Wall and Andy Hagan’s post from last month: “101 Ways to Build Link Popularity“.

Happy linking!

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. Hey Lee, nice post. I’m new to blogging but trying to be creative on how to use it for recruiting purposes. An obvious big part of that is SEO, linking, popularity, in essence online visibility. Thanks for the tips. As luck would have it we have an SEO/SEM job open at Best Buy corporate. So I’m taking the opportunity to link to popular SEO blogs to see if I can get the hiring message in front of the right eyeballs. Remember, I’m new at this, so I hope this is an ok/accepted way to do this. Thanks for the info!

  2. Thanks Joshua. The position you’re recruiting for should be an interesting search in the Twin Cities market. While you’re conducting your search, feel free to get some local SEO help from TopRank. We do in-house training too. 🙂

    BTW, the link in your blog post title isn’t working. It should be this.

  3. Thanks Lee! I’m not sure what I’m doing wrong with the Post title linking deal, Thanks for the head’s up. I will look into it.



  4. Avatar Michael Brito says

    Lee. So what are your thoughts on link building (i.e. what works best from your experience)?

    By the way, thanks for posting on my blog a few weeks ago. I was quite surprised.

  5. Hi Michael, I think variety is the spice of life for link building. Long term, link able content is great, but you have to build a distribution network for it to be effective. That comes from online/offline social networking, building an audience and channels such as syndication partnerships and a history with social bookmarking services.

  6. Good article and comments. I found this site through a link and not from a search engine. Hey this all works.