Lee Odden

Where’s Wallop?

Lee Odden     Online Marketing, Social Media


The Microsoft Research Labs spinoff has launched their Flash based, social networking service, Wallop to compete with MySpace, Facebook, Yahoo 360, etc.

I reviewed Wallop in June of last year. At that time, I don’t know what the official plans are but I would not expect to see Wallop open up as more than a research project.


So many social networking sites, so little time.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. Microsoft’s social networking site Wallop has raised $10 million. The investors are Norwest Venture Partners, Bay Partners and Consor Capital. This is just one week following Soapbox’s launch. You can bet the Wallop spinoff is a sign of more Microsoft spinoffs to come. Microsoft is a hotbed of innovation trapped inside a big software company waiting to be unleashed. I would bet there is more to come. I can just see a line of VCs waiting to invest in these Microsoft spinoff companies.