Lee Odden

Google is Pumping Up the Base

Lee Odden     Google, Online Marketing

An interesting email from the Google AdSense team came in early this am:

As our valued AdSense publisher we’d like to present you with a great opportunity to gain additional free traffic to your website through Google Base. Google Base is a place where content owners, like you, can upload information to Google. You describe and assign attributes to the information you submit and we use this meta-data to target search results to what users are looking for. In fact, based on your items’ relevance, users may find them in their results for searches on Froogle, Google Maps and even our main Google web search.

Here’s an example of how we’re surfacing Google Base housing content on our main Google web search:

We think that you have valuable content to share and we encourage you to try Google Base now. If you’re interested you can find additional information about Google Base and it’s benefits here.

For detailed instructions on how to submit all of your content to Google Base, check out the following page.

When I spoke with someone from Google about content for the DMA Search Marketing Certification program it was clear that Google Base is something to pay more and more attention to in terms of getting content into Google organic results.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. One more thing to do…


  1. Practical Blogging » Blog Archive » links for 2006-10-19 says:

    […] Google is Pumping Up the Base (tags: advertising google googlebase onlineads search searchengine searchmarketing sem) […]