Lee Odden

Resources for BtoB RSS Marketing

There’s lots of buzz about how to use RSS for business marketing of late, particularly for business to business RSS marketing, so here are some tried and true resources as well as a few recent articles:

KnowledgeStorm Research Report: “How Blogs and RSS Affect B2B Technology Purchase Decisions” also covered by DMNews.

If you work in the B2B marketing space, then you will also be interested in this upcoming webcast: “How to Use New Media to Market to IT Professionals” which is happening Nov 2nd.

Rok Hrastnik “wrote the book” on RSS Marketing who also published “The Business Case for RSS

Charlene Li from Forrester, “Using RSS as a Marketing Tool

White paper on RSS by Yahoo and Ipsos Insight,”RSS‚ÄîCrossing into the Mainstream” (pdf)

Steve Rubel, “35 Ways You can Use RSS Today

“RSS Marketing, Online PR and Search Engine Optimization”, yours truly.

Amanda Watlington’s white paper, “The RSS Advertising Debate: Is It Just Commerce vs. Credibility

Giselle Abramovich interviewed Andrew Barnett, manager of organic search at Outrider, “RSS: What it is, how to use it” providing a nice, elementary explanation of RSS.

10 Ways for E-Marketers to Use RSS” – Excellent article on ClickZ yesterday by Heidi Cohen, who I met at the Pheedo RSS Roundtable dinner during DMA06 in San Francisco last week.

Bill Flitter of Pheedo also provides this handy article over at iMedia Connection, “Tips for Marketing with RSS

What resources for business to business RSS marketing should I add to this list?

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. Should everyone publish an RSS feed? What resources are available for creating them if you do not already have one?

  2. Good point Joe.

    Not all websites should publish a RSS feed, but certainly any site that puts out information in the form of news, announcements, newsletters, press releases, FAQs, should consider a blog/RSS platform for managing that kind of content.

    The easiest way to add RSS to a site would be to add a blog. Popular blog software includes:

    3rd Party Hosted:

    Installed on Server:

    Otherwise, there are several HTML to RSS services and RSS creation and publishing services on the web.


    http://www.rsspad.com (free)
    http://rss.icerocket.com (free)
    http://www.press-feed.com (top rated)

    Of course, if you’re into converting RSS to HTML, ie using RSS to automatically update your website, then this is the tool for you: http://www.geckotribe.com/rss/carp/

    Wow, this comment pretty much became a blog post! Don’t be surprised if you see another version of this posted soon. 🙂

  3. VerusNova has an article “19 Ways to Increase RSS Subscribers” at

  4. We are seeing a lot of companies trying to figure out what to do with their email data base.


  5. Avatar Rob Daniels says

    There are a lot of really good RSS articles at http://www.feedforall.com/newsletter.htm