Online Marketing Blog - TopRank®

Resources for BtoB RSS Marketing

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There’s lots of buzz about how to use RSS for business marketing of late, particularly for business to business RSS marketing, so here are some tried and true resources as well as a few recent articles:

KnowledgeStorm Research Report: “How Blogs and RSS Affect B2B Technology Purchase Decisions” also covered by DMNews.

If you work in the B2B marketing space, then you will also be interested in this upcoming webcast: “How to Use New Media to Market to IT Professionals” which is happening Nov 2nd.

Rok Hrastnik “wrote the book” on RSS Marketing who also published “The Business Case for RSS”

Charlene Li from Forrester, “Using RSS as a Marketing Tool”

White paper on RSS by Yahoo and Ipsos Insight,”RSS‚ÄîCrossing into the Mainstream” (pdf)

Steve Rubel, “35 Ways You can Use RSS Today”

“RSS Marketing, Online PR and Search Engine Optimization”, yours truly.

Amanda Watlington’s white paper, “The RSS Advertising Debate: Is It Just Commerce vs. Credibility”

Giselle Abramovich interviewed Andrew Barnett, manager of organic search at Outrider, “RSS: What it is, how to use it” providing a nice, elementary explanation of RSS.

“10 Ways for E-Marketers to Use RSS” – Excellent article on ClickZ yesterday by Heidi Cohen, who I met at the Pheedo RSS Roundtable dinner during DMA06 in San Francisco last week.

Bill Flitter of Pheedo also provides this handy article over at iMedia Connection, “Tips for Marketing with RSS”

What resources for business to business RSS marketing should I add to this list?

Lee Odden

About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.

Comments

  1. AvatarJoe Banner says

    Should everyone publish an RSS feed? What resources are available for creating them if you do not already have one?

  2. AvatarLee Odden says

    Good point Joe.

    Not all websites should publish a RSS feed, but certainly any site that puts out information in the form of news, announcements, newsletters, press releases, FAQs, should consider a blog/RSS platform for managing that kind of content.

    The easiest way to add RSS to a site would be to add a blog. Popular blog software includes:

    3rd Party Hosted:
    http://www.blogger.com
    http://www.typepad.com
    http://www.wordpress.com

    Installed on Server:
    http://www.wordpress.org
    http://www.moveabletype.com

    Otherwise, there are several HTML to RSS services and RSS creation and publishing services on the web.

    Examples:

    http://www.rsspad.com (free)
    http://rss.icerocket.com (free)
    http://www.press-feed.com (top rated)
    http://www.feedforall.com

    Of course, if you’re into converting RSS to HTML, ie using RSS to automatically update your website, then this is the tool for you: http://www.geckotribe.com/rss/carp/

    Wow, this comment pretty much became a blog post! Don’t be surprised if you see another version of this posted soon. 🙂