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Lee Odden Blog Marketing, Google, Marketing Industry News, Online Marketing, Online PR, Search Marketing, Social Media, Web Analytics

RSS to Email service FeedBlitz has launched version 2.0 of the service. Lots of upgrades. via Blogger Design.

Google launches a new multivariate testing tool, Google Website Optimizer and is looking for beta testers.

Yahoo launches the new version of their sponsored search program, Panama.

Here’s a new e-book on social media (pdf) from spannerworks. This is a great companion book to the PR 2.0 Essentials (pdf) document from SHIFT.

Brian Solis publishes the next installment in his series about blogger relations: “Reaching The Blogosphere Part 4 – Writing and Distributing the News”.

Rohit’s “Dark Side of Social Media and How to Avoid It” offers sage advice on how NOT to market with social media.

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About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.

Comments

Chris Sandberg says

October 22, 2006 at 9:07 pm

Thanks for all the links. I’m really looking forward to reading the new ebook you listed.
Dana says

October 23, 2006 at 7:34 am

Thanks for the information. Just thought I’d let you know that PR 2.0 Essentials is incorrectly linked.
Lee Odden says

October 23, 2006 at 8:08 am

Thanks Dana, the link has been fixed.
Brian Solis says

October 24, 2006 at 9:44 am

Thanks Lee! I’m working on #5 and 6 right now…