Lee Odden

Search Marketing Links 102906

Andy Beal comes over to the dark side and launches a new blog design using WordPress.

Rae posts an excellent interview with Brian Prince of BOTW.org.

Gord Hotchkiss of Enquiro does it again with a great article on search marketing reaching critical mass in a follow-up to his previous “Cross the Chasm” article.

Aaron Wall posts “Trusted vs Untrusted Links” and follows up with another “vs” post, “Tactical SEO vs Strategic SEO“, which is excellent, but has more to do with SEO for sites/blogs whose business model is ad revenue than advice most business web sites can take advantage of. Great advice all the same though.

3 Link Bait Lessons from a Master Link Baiter” SEO Black Hat.

Reminder: for those of you in Minnesota, don’t miss out on Visi Data Center 2.0 Nov. 2nd in St. Paul. The event includes educational sessions on SEO, Wikis for business, IT security and networking. Register online.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. Didn’t noticed my 101 web marketing ideas post right ? 🙂

    So you’re not reading me 🙁

  2. Oh I noticed, just in a more meaningful way. You Digg?

  3. I digg. I feel dumb. 🙂

  4. Avatar aaron wall says

    Hi Lee
    I have some customers that have rather static product database type websites. Even on those sites I usually add a cheesy blog and throw up a couple link baits. 😉

  5. Yeah, I agree Aaron. A blog is one if the easiest ways to add SEO friendly content to a site and attracting natural links via a link bait promo is very effective.

    I was more referencing ideas/strategy like introducing huge numbers of pages of content: “Control content costs and make boatloads of average content.”

    Most regular business sites aren’t in a position to do that sort of thing. Although, many would argue that the content found on most regular business sites is best characterized as “average”.

    Rock solid posts as always btw. I enjoy benefiting from your willingness to share. 🙂