Lee Odden

Why should I use del.icio.us?

Lee Odden     Blogging Strategy

“Why should I use del.icio.us?” is a question I got the other day. It seems that del.icio.us provides no search engine love as it blocks the bookmarks with nofollow tags, yet it is very valuable.

What del.icio.us is good for is exposure. Lots of people use del.icio.us to not only store their own bookmarks but find new and interesting websites. I know that sites like LifeHacker sometimes posts on what is popular in del.icio.us too. This then turns in to a very valuable link back to your site.

What you are really doing is trying to create buzz and visibility for an article or a site that you think is interesting. It’s not about spamming link building for search engines.

Lets not forget that del.icio.us is owned by Yahoo and who knows what Yahoo might do with del.icio.us. They could do away with the nofollow tags or possibly use it to influence their own rankings. Only time will tell.

I would continue to use del.icio.us as an avenue for social bookmarking and exposure because it’s the most popular and most used social bookmarking site out there. However, also look into other services too. Sites like Spurl.net are more search engine friendly and can actually dual post to del.icio.us also. Now you are hitting two good sites with one bookmark.

[tags]del.icio.us, spurl, social bookmark, yahoo, lifehacker, nofollow[/tags]

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.