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Five reasons why you should be using an online feed reader.

Posted on Nov 28th, 2006
Written by Lee Odden
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    Red Feed IconHaving recently switched to an online feed reader (Google Reader) a bit ago, I’m finding out I like it a lot. It’s not perfect, but then again, what feed reader is?

    Here are five reasons why you should be using an online feed reader as opposed to a desktop application (including those as part of your browser):

    1. Always have your feeds with you. – Not everyone carries has a laptop or carries it around with them everywhere. With an online feed reader, you’ve always got access via any computer.
    2. Always backed up. – Keeping your feeds on your harddrive means they could be lost if your hard drive crashed or if you accidentally delete them when cleaning out files or upgrading. A good online service will make sure your feeds are safe and sound.
    3. No Downloads. – Nothing to download or install. No need to worry about software conflicts or virus issues.
    4. Not OS Specific. Online readers work on Mac, PC and Linux. This covers probably 99.9% of all computers.
    5. No Upgrade Fees. When online readers update their features you automatically get them. No upgrade fees.

    Do you have any other reasons why online readers are better? Or thoughts on why you’ll never leave your desktop application? Do share.

    About the author

    Lee Odden has been recognized as a top B2B Marketing professional by Forbes, The Economist and the Wall Street Journal. For over 20 years he's worked with his team at TopRank Marketing to help elevate the B2B marketing industry through creative marketing programs that deliver more authentic, experiential and inclusive content for brands like LinkedIn, Dell and Adobe. Lee is the author of Optimize and has published over 1.4 million words on his agency's B2B marketing blog. As a trusted marketing thought leader, he has given nearly 300 presentations in 19 different countries on B2B content, search and influencer marketing. When not marketing, Lee is probably running, cooking or traveling.

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