Yahoo Search Marketing sent out an email today announcing changes. Some of the manage bids information will be removed and replaced with “Estimated Average Position” and “Bid Range for Top Positions”.
Here are the details from the email:
In early December 2006, some of the information on the Manage Bids page will no longer be available. We will be removing the “Top 5 Max Bids,” “Position” and “Your Cost” columns from the current account interface. The View Bids tool will also be removed.
These columns will be replaced with two new columns of data:
Estimated Average Position
This displays an estimate of the average position your listing may achieve, based on your bid and the current bids of other advertisers.
Bid Range for Top Positions
This displays the current range of bids other advertisers are willing to pay for the positions at the top of the search results page.
Important Note Regarding Grandfathered Bids
In addition, our current minimum bid requirement of $0.10 will be enforced after an account is upgraded. This will impact your keywords that are grandfathered to bids below $0.10.
More information about the changes are available on the FAQ page.
About the author
Lee Odden has been recognized as a top B2B Marketing professional by Forbes, The Economist and the Wall Street Journal. For over 20 years he's worked with his team at TopRank Marketing to help elevate the B2B marketing industry through creative marketing programs that deliver more authentic, experiential and inclusive content for brands like LinkedIn, Dell and Adobe. Lee is the author of Optimize and has published over 1.4 million words on his agency's B2B marketing blog. As a trusted marketing thought leader, he has given nearly 300 presentations in 19 different countries on B2B content, search and influencer marketing. When not marketing, Lee is probably running, cooking or traveling.