Lee Odden

Getting Your Web Site Noticed

When the Yahoo Publisher Network blog editor Michael Mattis asked me to write an short marketing article for small businesses I knew exactly what to write about. As much as anyone, I am a proponent of new and interesting online marketing strategies like using social media for marketing, but I am also a firm believer in tried and true tactics, such as promoting one’s site offline.

After going through the routine hoops with Yahoo, the article has published on the YPN blog today, “Signal to Noise”. The article covers the basics as well as a few new, low cost tactics including:

  • Market offline, as well as online
  • Announce your site
  • Market with a blog
  • Optimize content and links
  • Keep your content fresh
  • Bonus tip: Web analytics software to track the results

For experienced online marketers, these are no-brainers. But with nearly 50% of small businesses without web sites, there’s a lot of opportunity for education on the basics many of us take for granted.

Be sure to watch for other guest articles on YPN Blog from Rand Fishkin, Lawrence Coburn and Lousie Rijk in the coming weeks.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. Avatar Affiliate Marketing Tools Guy says

    rss, rss, rss.

    If you can manage to constantly update your content and have a working rss feed, it would be a great way to get your website noticed, especially if your content falls in a heavy read category.



  1. jitterboo.com Blog » small business getting your web site noticed says:

    […] Keep content fresh from : Getting Your Website Noticed […]

  2. An ongoing Press Release » Blog Archive » My favorite mashup - PRWeb, Yahoo! and SEO says:

    […] When I got out of the last session at the WOMMA Summit today (a great use of time I might add), I fired up my RSS reader (a My Yahoo! Widget no less) and saw that Lee Odden, all around nice guy and SEO pundit, was pointing to a post about getting your website noticed he did for the Yahoo! Publisher Network blog. […]