Lee Odden

Happy Birthday Online Marketing Blog!

I can’t believe it was 3 years ago today that Online Marketing Blog was launched. Here is the inaugural post from December 28th, 2003.

The design we launched with. Ewwwwwwww!

Here is the design from 2004-2005

Originally published on the Blogger platform, we moved to WordPress after about a year and a half. Our SEO designer and blog marketing maven, Thomas, has been an invaluable help with the back end of the blog, the design and posting from time to time. Most recently, he helped with the coverage of the Chicago Search Engine Strategies conference. For the most part, you can find Thomas blogging over at Blogger Design.

After 3 years a lot has changed. The search marketing industry has gone through many changes as it is prone to do and the number of blogs has increased dramatically. When I tell people that I write a blog and that it has been a very successful marketing tool, the response is usually, “Sure, everyone knows about blogs these days.” It’s true that more people are aware and reading blogs, but it’s also true that there are many, many more blogs. I believe Technorati is currently tracking over 60 million blogs – TopRank Online Marketing Blog is ranked in the 700’s on that list.

I checked my old Bloglines account from last year and there are about 70 search marketing blogs represented. My current feed reader (Sage extension for Firefox) has over 250 search marketing and related blogs. It can be overwhelming at times, the amount of information and the rate at which, what we know to be true with search marketing, changes. But that is the nature of our business and what clients and readers of the blog count on: Consumption and filtering of information that may be of value.

There have been some ups and downs, but overall I think that between interviews, videos, photos, news, tips, conference coverage and the occasional rant we’ve provided a good resource for the search marketing community. The fact that people take time out of their day to read and interact with what’s posted here is very much appreciated!

Here’s to another 3 years. 🙂

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. Happy Birthday! Thanks for providing a top notch resource, Lee and team.

  2. Happy Birthday, you continue to provide excellent content in an overcrowded world of seo blogs. Keep on bloggin’.

  3. Avatar Kim Krause Berg says

    Congratulations, Old Timer 🙂 May you have many, many good years to come!

  4. Wow, I really appreciate such kind comments! Thank you Michael, David, Kim and Abhilash!

  5. Happy Bday, OMB!

    Lee, this is perhaps the most “fluid” & evolutionary blog I read. I honestly feel as though every time I come back to the site, at least *2* notable improvements have been made to either the usability, the design, or overall snazziness that keeps you on top.

    The blog might be 3 years old, but you’ve done about 21 years’ worth of growth in that period (I figured the dog-years convention, albeit convenient, was deftly apropos to the context).

    Keep up the good work. I hope the coming year brings you even more hand-over-fist success & contentment than all others combined. 🙂

  6. Happy Birthday, indeed! Have some well-deserved cake and ice cream, Lee. You and your team do great work here.

  7. Wow! 3 years is a long time for a blog! I’m 3 months old! Happy Bloggy Birthday!

  8. Belated Happy Birthday to the Marketing Blog Team. Congratulations for completing three successful years. All my best wishes for the future and hope your blog achieves PR 10 by the next birthday.

  9. Avatar Patrick Schaber says

    Nice work, Lee! Your success is well-deserved. I always find your information well put together and informative.

  10. Avatar Paul Chaney says

    Sorry I missed the party Lee, but belated congratulations anyway! You and I started blogging about the same time. I started in December of 2003 as well, but didn’t really get going until 2004. Glad to see you’ve hung in there with it. I wish for you many more happy blogging birthdays.