Archives for December 2006

Public Relations Spam and the Bad Pitch

It continues to amaze me how many clueless or sloppy PR pitches we get week in and week out. Just last week it ranged from obvious typos/grammatical errors to claims that a story was exclusive and unreleased when a quick check of Google Blog Search showed nothing less than 10 blogs had already posted on the topic. While these are not necessarily dealbreakers for coverage, the one that will guarantee a visit to the trash bin is blatant spin.

I realize as much as anyone, that the job of a public relations expert is to tell compelling stories. But there is a big difference between outright “spin” and a story that is genuinely interesting and newsworthy. Because I am in the public relations business, I may be more suspicious of this than most. But when a pitch relies on a sort of suspension of disbelief effect because of great storytelling, I consider that nothing less than public relations spam.

SES Chicago Day .05

Neil Patel Loren Baker Lee Odden
(Neil Patel, Loren Baker, Lee Odden)

Thomas (TwisterMC) and I arrived fine in Chicago without delay. Unlike many other travelers, including Shoemoney who I talked to about a 4+ hour delay.

After getting settled in I went downstairs to Kitty O’ Sheas on the ground floor of the Hilton to see which search marketers were about and it was a who’s who of SEO in there. Rand Fishkin’s bright and smiley face stood out as the first person I recognized in the somewhat dimly lit pub along with many others including: Loren Baker, Neil Patel, Cameron Olthius, Kim Kraus Berg, Dave Temple, Frank Watson, Chris Boggs, Bruce Clay, I finally met David Wallace, Todd Malicoat, Dave Naylor, Jeremy Shoemaker, Justilien, Jonathan Hochman, Liana Evans (who is running a “hat bait” promo and Rebecca from SEOMoz. There are many others but I forget names and we had to get out to dinner.