Lee Odden

TopRank SES Chicago Wrap Up

Google Webmaster Central Audience
Last week’s Search Engine Strategies conference was jam packed with information, networking, some fun and a little business too. What I like about conferences in Chicago is that it’s only an hour flight from Minneapolis, so I can leave on the last day of the conference and get home at a decent time. These days with a growing family and the biz, I need all the productive time I can get.

For anyone that reads this blog, you know we try to do our part and walk the talk on the social media front by offering photos on Flickr, videos, tags and bookmarks – and the SES Chicago conference was no different. We blogged 14 sessions, did 7 video interviews and posted 61 photos (so far). Our SEO Designer and go-to guy for anything related to blogs, Thomas McMahon joined me on this trip and earned his keep by doing a great job blogging most of the sessions covered here.

I think what made our coverage of this conference with just two people go well is that we planned our sessions out beforehand. We’ll debrief on Monday regarding any contacts made and any new tactics. At our next team training meeting (we do that every 2 weeks) Thomas will do a presentation to the rest of the TopRank team on what he learned.
Below is a wrap up of sessions, interviews and photos posted here at Online Marketing Blog

Duplicate Content and Multiple Site Issues (Lee)
Optimizing for Video Search Engines (Lee)
Vendor Spotlight (Thomas)
Drive Traffic with Google (Thomas)
Google Webmaster Central (Lee)
Podcast & Audio Search (Thomas)
Bulk Submit 2.0 (Thomas)
Fun With Dynamic Sites (Thomas)
Advertising on Social Media (Lee)
Combined Analytics Sessions (Thomas)
Link Baiting & Viral Search Success (Thomas)
Big Ideas for Small Sites & Small Budgets (Thomas)
Ad Copy & Landing Page Optimization (Thomas)

Video Interviews:

Gord Hotchkiss
Stephan Spencer
Joshua Stylman & Peter Hershberg
Neil Patel & Cameron Olthius
Stacy Williams
Bruce Clay
Laura Thieme
Post Conference Event Videos:
Cover of a Janis Joplin tune at Dick’s Restaurant
Chico Banks covering a Stevie Ray Vaughn tune at B.L.U.E.S.
All OMB Videos

Parties and Miscellany:

SES Chicago Day .05
Trust in Search! SES Dinner
Some SES Chicago Swag
Danny Sullivan’s New Empire
TrueLocal Party at B.L.U.E.S.
ClickTracks Party

SES Chicago 2006– Flickr Set

Besides covering sessions, doing interviews and taking photos, there was abundant networking going on at this conference. It was also great to see old friends (too many to list) and make a few new ones as well. Some new faces and some not so new (I just haven’t met them in person before) that I enjoyed meeting include: Marie, Meg, Becky, Rob, Gord, Dana, Pauline, Chris, Li, Allan, Matt M., Matt, Kim, Giselle, David W.(finally!), David, Jarrod, Rob, Jonah, Phil, Jessica and Traci. Whew! That’s all I can remember off the top of my head and I apologize if I missed anyone. 🙂

A big thanks goes to Michael McDonald and Chris Richardson from WebProNews as well as Loren Baker, Todd Malicoat, Neil Patel and Cameron Olthius for being great people to hang out with.

People I missed seeing at SES Chicago include Greg and Brian from BOTW, David McInnis and his team from PRWeb, Jim Boykin (congrats on the baby!), Aaron Wall and it would have been great to chat with Michael Gray. Maybe next time!

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. I’m reading through this material now, great service that you’ve provided to those of us who couldn’t attend this time around. Thank you!

    With all this great information, I hate to be selfish, but I think you earlier mentioned you were attending the In-House: Big SEO session. Did you get a chance to do that? If not, do you know anyone else who blogged about (or has notes and intends to) ?

  2. I missed that session Tim. You might try seroundtable.com, as Barry’s team covered 3 times as many sessions as we did.

  3. Great list of resources, I couldn’t attend way beyond my means, so I really appreciate it.

  4. Avatar Igor M. (BizMord Blog) says

    Lee, great job with the pics, videos and recaps. I’ve added your session recaps to my list of SES sessions covered at the SES show.

    I saw that pic with a hat you had on. Keep the hat! 😉

  5. Thanks for the shout-out Lee — believe me, TEAM BOTW missed being in CHI for the show. We NEVER like to miss a good “networking” event or two…

    Great job with the SES show coverage — outside of a hangover or two, i actually almost feel like i was there 🙂


  1. SES Chicago recaps » Small Business SEM says:

    […] Search Engine Roundtable Lisa Barone (from Bruce Clay Inc.) Lee and Thomas – TopRankBlog.com […]

  2. WebProBlog - Internet Business and Marketing Trends» Blog Archive » Wrap-Up Thoughts About The Chicago SES says:

    […] All in all, I had a good time at Chicago’s SES, but I think that had as much to do with the people there as much as it did the conference sessions: Lee Odden – just a quality, quality individual who does some really good work with his blog and his company. Lee also has a great deal of SES coverage, including a number of video interviews done with his Sony Cybershot camera. The video quality of his interviews is surprisingly good, considering they came from a digital camera. […]