Yesterday morning I was wondering if we were ever going to get any snow and by mid afternoon, WHAM!¬† A good old fashioned Minnesota winter in the blink of an eye.¬† A few stuck cars and a shoveled driveway later, we were having a great time with friends and welcomed the new year with fireworks and champagne in the snow.
With the new year comes a new office, new employees, new client projects kicking off and a host of other changes to look forward to in the search marketing industry. What will survive? What will flourish? What can businesses do to take full advantage of online channels and gain competitive advantage? What will die out and what new channels will be created in 2007?
Those are some of the questions we’ll be attempting to answer with Online Marketing Blog in 2007 with the hopes that we can do our part to provide new insights of value to our readers and the search marketing industry at large.
Happy New Year to you and thank you for reading!
About the author
@LeeOdden is the CEO of TopRank Marketing and editor of TopRank's B2B Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.