Lee Odden

2007 Happy New Year!

Lee Odden     Online Marketing

Yesterday morning I was wondering if we were ever going to get any snow and by mid afternoon, WHAM!  A good old fashioned Minnesota winter in the blink of an eye.  A few stuck cars and a shoveled driveway later, we were having a great time with friends and welcomed the new year with fireworks and champagne in the snow.

With the new year comes a new office, new employees, new client projects kicking off and a host of other changes to look forward to in the search marketing industry. What will survive? What will flourish? What can businesses do to take full advantage of online channels and gain competitive advantage? What will die out and what new channels will be created in 2007?

Those are some of the questions we’ll be attempting to answer with Online Marketing Blog in 2007 with the hopes that we can do our part to provide new insights of value to our readers and the search marketing industry at large.

Happy New Year to you and thank you for reading!

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. Happy new year Lee, take it easy

  2. Reference the questions you ask, what are your overall predictions for 2007? What will florish or die out? What will be the big new trends? How will blogs become more interactive (or better manage existing interactivity)? As a resouce for this area, it would be nice to see your overall views for 2007.

  3. New Year’s Resolutions
    1: Read blogs.
    2: Respond to blogs.
    3: Write blogs.
    4: Keep job while blogging.

    I think I’ll be able to achieve 1, 2, 3 AND 4 if I can show how we’ll gain competitive advantages. I’m looking forward to more great stuff from TopRankBlog in 2007.