Lee Odden

How To Start Blogging in 4 Steps

Lee Odden     Blogging Strategy

Blogging - ComputerA lot of people get this idea that they are gong to start blogging, but then they don’t know how. They are either to scared or unsure of what to do. I agree that it can be a bit intimidating, but that can be easily rectified by starting off with a starter blog.

Here are 4 steps to start blogging.

  1. Get an Account. Go to WordPress.com or Blogger.com and get a free blog account. This is the first big step. Lots of people talk, but if you don’t have an account, you’ll never start posting.
  2. Start Posting. Post once a day, or once a week. Post about your dog, your car or what you saw on TV last night. Anything. Two sentences or one short paragraph is fine. Just get posting. The more you post the more you’ll feel comfortable doing so.
  3. Post Better. Once you get posting down, you can start posting more often and posting more thought out posts. Something like book or movie reviews, tutorials or anything more than you’d previously been doing. Shoot for three or four good paragraphs.
  4. Categorize. Start to organize your posts by categories (or labels in Blogger) to start to get some sort of origination going. Don’t worry about previous posts, just do this on a go forward.

By now, you should have a good sense of blogging. You have broken past the barriers of ‘what do I write’ or ‘how do I blog’ and are ready to take the next steps. Those may be getting a product or company blog up and running in a professional environment or maybe it’s just starting your own blog on your own site.

The purpose of a starter blog is just to get you going. Will people see it? Probably. Will it become wildly popular and do you need to be concerned with what you write? No. You can’t screw it up and it’s all about learning. It’s much better to learn how to blog in a starter environment than it is to learn how to blog in a corporate environment.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. I think everybody starts with blogger 🙂 But I think u are right again when you say there is a lot of people who talk but don’t even have an account.

    To be frank, I think we don’t have to teach people how to create a blog. We just need to get them to go to Blogger.com. The instructions are so pretty laid out and simple! 🙂

  2. I started with Blogger years ago and I think you’re right, most people do. Then they leave once they get blogging figured out. 🙂


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