Lee Odden

Links Are Like Money

Lee Odden     Blogging Strategy

A lot of people on the internet understand that links are an important part of being found in search engines, what they don’t understand is that some links are more valuable than others.

Jane from SEOMoz came up with a great way to say it.

“Some links are Benjamins. Some are Washingtons. Some are pennies that, even after a year, a whole collection of them will only get you a couple of bucks at CoinStar. It isn’t hard to tell the difference.”

World Wide Web Dollar
So to elaborate a bit lets take a look at a few examples.

Any link exchanges, or sites that except any links no matter what, are pennies. You can do as many as you want, and you can find them pretty much everywhere, bu they aren’t going to do you a lot of good.

Link exchanges and easy submissions to directories in your related industry can be dollars. Since they are directly related, and not just taking any link, they have a bit more value. Just don’t expect to be a millionaire anytime soon.

Asking for links on sites that are directly related to your industry can very from a few bucks to a hundred. It all depends on how related the site you are getting a link from is and how much authority it has.

Un-requested links are like $20 bills. If someone likes your blog post and links back to you as a reference it’s like free money links. This is why a lot of people say that creating good content is key. The more popular the other site is, the more $20 bills you get.

If one of your posts explodes in popularity, reaching far past your wild imagination, then you just scored $1000!! Otherwise known as link bait These popular items are hard to come across but pay off big time.

One thing to keep in mind is to FORGET ABOUT PAGE RANK. Getting link from a PR1 page that is directly related is worth more than getting a link from a PR4 page that is not related.

In the end, it’s all about having something worth linking to. If your site has no value or no interest to someone else, your links will be hard to get. If you give something of value, you will eventually reap the benefits.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. Great post. It’s all about ‘the power of one’ (a blog post I read recently but can’t for the life of me find it again).

  2. I second that… great post Thomas! The money analogy that you’ve outlined is a helpful way of remembering which links are worth going after, and which ones aren’t… or at least in terms of how they’ll benefit your efforts.

  3. Everyone knows money, so relating that to almost any other topic is a great way of getting a point across.

  4. Well that’s smashing, links are like money , and every single link has some importance for its existence.
    The more the links get accumulated it increases the value of the entire webpage.


  1. Bookmark Explosion for 21 January 2007 says:

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