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Replace Performancing stats with Feedburner’s StandardStats

Posted on Jan 15th, 2007
Written by Lee Odden
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    If you didn’t hear, Performancing’s blog stats are no longer. They sold that part of the company to PayPerPost and PayPerPost returned it. Now no one is taking care of the stats and it’s been closed.

    So my first thought was, what do I replace it with? Google Analytics is great, but a bit overwhelming for most people. Mint is one of my favorite stats packages, but costs $30 and I wanted something free for now. Who doesn’t? That’s when I saw Feedburner’s StandardStats.

    Feedburner LogoStandardStats will track and report on blog visitors, inbound traffic, browser usage, OS usage, outbound clicks and much more. I just installed it and I’m waiting for my stats to come poring in.

    With Feedburner’s track record with feed stats, I have high hopes for StandardStats. Only time will tell though. Give me a week or two and I’ll report back with my findings. If you’ve been using StandardStats, let us know what you think.

    [tags]feedburner,standardstats,mint,performancing,payperpost[/tags]

    About the author

    Lee Odden has been recognized as a top B2B Marketing professional by Forbes, The Economist and the Wall Street Journal. For over 20 years he's worked with his team at TopRank Marketing to help elevate the B2B marketing industry through creative marketing programs that deliver more authentic, experiential and inclusive content for brands like LinkedIn, Dell and Adobe. Lee is the author of Optimize and has published over 1.4 million words on his agency's B2B marketing blog. As a trusted marketing thought leader, he has given nearly 300 presentations in 20 different countries on B2B content, search and influencer marketing. When not marketing, Lee is probably running, cooking or traveling.

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