Lee Odden

Search Marketing Tidbits 011907

You like sports? You like travel? Check out Fan with a plan.

Coremetrics is launching big updates including: [update] Sorry, I can’t mention the things Coremetrics is launching because their PR firm pitched me with information that they did not want published. And no, I was not under any embargo. Note to Lewis PR: get up to speed on pitching bloggers asap or it could be a lot more embarrassing than this.

[update #2] First, I’ll never edit a blog post twice – again. Second, Lewis PR emailed a nice apology and said their team was so excited about promoting their client that a mistake was made in the pitch or something to that effect.
[Post Script] Please, please PR firms across the globe, just make the effort to understand pitching blogs is not the same as pitching journalists/MSM!

Promotion World has ranked TopRank Online Marketing as one (#2) of the top link building services of the year for 2006. This is pretty interesting since we don’t offer stand alone link building services. However, creative link building is a HUGE part of the SEO, PR and blog consulting services we provide, so we’ll take it. 🙂

Coming Soon: The death of the web page“. I would have pooh poohed this idea except I spoke with a startup yesterday that has something coming out that will add signicantly to the list Joseph Carrabis mentions, of applications that may make static web pages a lot less important. Of course, if that happens there will be huge implications for the future of SEO, but don’t get me started on that. 🙂

Rand’s “Leveraging Link Bait” article has posted to the YPN blog.

FAST search is launching a new ad platform at Fastforward ’07. “AdMomentum will liberate publishers from onerous ad revenue splits from the likes of Google and DoubleClick, giving them independence to create their own ad networks and set their own business models.”

Microsoft adCenter Labs shows cool demos including video hyperlink ads.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. Avatar Joseph Carrabis says

    Thanks for the good words about my column in IMedia. It has definitely created a lot of traffic for us and a good amount of uptake. I mention in my blog that the column is based on NextStage’s research into Noisy Data and that I’ll be concluding that information arc soon.
    Thanks again for bringing our work to your readers’ attention. – Joseph

  2. The webpage will not die until Google says it is allowed to. I talked about the subject over at marketing pilgrim.