Lee Odden

Small Business Marketing Book

Lee Odden     Blog Marketing, Online Marketing

My blogging and marketing friend, John Jantsch has been providing practical marketing advice to businesses large and small long before I ever started blogging. Actually, it was in part because of John that I started contributing to AllBusiness.com and Business Blog Consulting.

John has long been a trailblazer at using blogs as a marketing tool via Duct Tape Marketing blog and I will readily admit, I have watched John for quite a while to learn his methods of blog promotion. A marketer’s marketer, John’s advice has been highly valuable as we’ve grown our small business.

Many small businesses find the task of marketing a difficult one and it’s that challenge that led John to write his new book, “Duct Tape Marketing ‚Äì The World‚Äôs Most Practical Small Business Marketing Guide”. John recently sent me a review copy and I thought I’d share a brief description of it.

In case you’re not familiar with John Jantsch, he has been mentioned many prominent business publications including: Inc, Entrepreneur, Fortune Small Business, and Business Week. His blog and web site were named a Forbes favorite for small business and marketing and he’s won Marketing Sherpa’s best blog on small business marketing for several years in a row.

Needless to say (oops, I’ve already said it) John is a reputable guy and a smart marketer.

The Duct Tape Marketing book is broken into three sections:

  • The basics of gaining customer trust ‚Äì Defining ideal clients and creating a core marketing message
  • Duct Tape Marketing system components, small business advertising, referral marketing and public relations
  • Create a powerful marketing plan and the actions to go with it

The book also does a good job of dispelling a lot of the marketing hocus-pocus that challenges so many small businesses by offering marketing advice in a practical and straight forward way. Even search marketers need help with marketing (I know, my PR/marketing has been hired by a few) so check out John’s book at Amazon: Duct Tape Marketing.

(I was not paid to write this mini-review nor are there any affiliate links – it’s a great book!)

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. This looks pretty good, I think it’s right up my alley. I’m in the process of starting my online business and I have to admit that the marketing side of it has been looking ever more difficult and time consuming. I did take my first baby step, though, by starting my blog prior to launch of the main site. I think my next baby step will be to get this book — it’s only $16! It’s also very reassuring to hear somebody like yourself speak so highly of it without having financial motives. Thank you.


  1. […] Small Business Marketing Book (Lee) – My pal John Jantsch announces his new book, Duct Tape Marketing. […]