Lee Odden

Social Bookmark Tool Updated

The super popular social bookmarks tool that Thomas created last year has recently been updated. We’ve been keeping him exceptionally busy with “client projects that are fun, interesting, challenging” for quite a while, but he was still able to sneak in a quick update and added several social news and bookmarking services.

New services added:

  • Google Reader
  • Diigo
  • Netscape
  • DZone
  • Squidoo
  • Looklater
  • RecommendzIt
  • Segnalo
  • StumbleUpon
  • Mr. Wrong

Several of these should have been added a long time ago, but hey, we’re busy helping clients. 🙂

If you’ve used the TopRank social bookmarks tool in the past, you may want to “freshen up” your links with Google, Netscape and StumbleUpon. Hint hint.

As a reminder here are the distinguishing features:

  • Add as few or as many bookmark services as you like
  • Provides text links or to save screen space, a drop down menu
  • Works with most blog templates
  • Works with static web pages
  • Does not send visitors to a 3rd party site

The benefit of adding social bookmarks to your blog template or article pages on your web site is to make it easier for readers to share your content with others on social news sites and to make it easier for them to save links or bookmarks to good content using their favorite social bookmarks service.

Unlike some of the other services that launched after the one Thomas created, the TopRank social bookmarks tool will not send your visitors off your blog to a 3rd party site where they can pick the bookmark service to use. The TopRank tool creates links directly to the social news/bookmarking services without any intermediary.

Should you add 35 different social bookmarks under each post? I would not recommend it. As Neil suggested recently, pick the social news and bookmark services that seem to resonate the best with your readership and pick those to display. For now, Online Marketing Blog will continue to display a variety of links to illustrate the tool.

If you have any feedback or enhancement suggestions, we’d love to hear them!

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. Thanks Lee
    Have you seen any evidence of the importance of social bookmark links? I’ve read posts suggesting 100 del.icio.us links delivers roughly 1,000 new readers but have yet to find any conclusive case study.

  2. What do you feel are the top five aggregators right now and what are the most commonly used bookmarking tools?

  3. Hi Jim,
    Based on our RSS stats, the top 5 aggregators are:
    . Bloglines
    . Netvibes
    . NewsGator
    . Firefox live bookmarks
    . MyYahoo

    As far as bookmarking tools, I’d say it really depends on the content since many bookmark services are niche. However here are 5 I can share with you:

    . del.icio.us
    . digg.com
    . Netscape.com
    . reddit.com
    . stumbleupon.com

    I hope that helps!

  4. Avatar David Hurth says

    The link for RecommendzIt.com has been changed. The code should now be:



  5. Hey brother could help me with the book marking tools? You look an expert in it.


  1. WebProBlog - Internet Business and Marketing Trends» Blog Archive » Random Notes - Vanessa Fox, Blog Tools and Other Things says:

    […] Other items of note: Lee Odden released another list… and as per usual, this one is as helpful as the other. This particular list discusses the social bookmark tool update (the purpose of the post) and the services that have been added. These include widgets for Google Reader; Netscape; StumbleUpon and DZone to name a few. Check out Lee’s post to see the entire list and to download any widgets you may be interested in. […]