Lee Odden

Subscribe to Categories in WordPress

Lee Odden     Blogging Strategy

Category FeedsOne nice feature in WordPress is the ability to have a feed for each category. It’s all built in and up-and-running in all WordPress blogs as we speak. It’s just not promoted.

To get separate feeds for each category, just load the category page and add /feed/ at the end of the URL. That is if they have permalinks turned on.

If you want to add the feeds to your template for easy access for your users, you can just replace the category code in your template with:

WP pre 2.1 –

WP 2.1 –

Now, instead of it saying Category(14) it says Category(RSS) and RSS will link to the feed

A good marketer will want to know how many people are subscribing to each category feed. To do this you’ll need to run over to Feedburner and start burning each category feed. Then put in a 302 redirect to send all feed traffic to the Feedburner feed.

In the end, its all about usability. Displaying category feeds allows your visitors to only subscribe to content that they feel is interesting. This is especially important when you post about a variety of topics. Whether it’s across different industries, or just across multiple areas of one, different categories can target different groups of people. Giving visitors specific feeds may make them more likely to subscribe and keep them coming back.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. Awesome, little did I know that it’s baked right into WordPress! Yet another reason why WordPress is the best.

    My next question would be: do we have a nice listing of all the ways wp can attract and maintain your readers? I’m sure there’s a host of plugins that help make your site more interactive and/or viral.

    Thanks for the helpful post.


  1. […] promoting other feeds such as categories & […]

  2. […] promoting other feeds such as categories & […]