One of the things any good blogger knows is that titles are an important part of your blog post. When I saw “6 Lessons Britney Spears Can Teach You About Blogging” I couldn’t help but click through to read it. Not only is it a great title, it’s a good post too.
My favorite is “If you hang around with trash, you may be considered to be trash as well.“
Lee Odden has been recognized as a top B2B Marketing professional by Forbes, The Economist and the Wall Street Journal. For over 20 years he's worked with his team at TopRank Marketing to help elevate the B2B marketing industry through creative marketing programs that deliver more authentic, experiential and inclusive content for brands like LinkedIn, Dell and Adobe. Lee is the author of Optimize and has published over 1.4 million words on his agency's B2B marketing blog. As a trusted marketing thought leader, he has given nearly 300 presentations in 20 different countries on B2B content, search and influencer marketing. When not marketing, Lee is probably running, cooking or traveling.
