It’s amazing what a social network, highly visible blogs and level headed communication can do.
The National Pork Board has apologized for the aggressive comments in the cease and desist against our search marketing friend, Jennifer Laycock and her Lactivist Blog’s use of “The other white milk” on t-shirts for sale that raise money for Mother’s Milk Bank.
You can however, now buy a NPB approved t-shirt that says, “Breast, the other white milk.” The employees at the NPB are also conducting a fundraising drive for Mother’s Milk Bank. Well done NPB!
This is a great example of a community rallying to a good cause and also of a large organization responding in a win win manner.
About the author
Lee Odden has been recognized as a top B2B Marketing professional by Forbes, The Economist and the Wall Street Journal. For over 20 years he's worked with his team at TopRank Marketing to help elevate the B2B marketing industry through creative marketing programs that deliver more authentic, experiential and inclusive content for brands like LinkedIn, Dell and Adobe. Lee is the author of Optimize and has published over 1.4 million words on his agency's B2B marketing blog. As a trusted marketing thought leader, he has given nearly 300 presentations in 20 different countries on B2B content, search and influencer marketing. When not marketing, Lee is probably running, cooking or traveling.
