Lee Odden

National Pork Board Does the Right Thing

It’s amazing what a social network, highly visible blogs and level headed communication can do.

The National Pork Board has apologized for the aggressive comments in the cease and desist against our search marketing friend, Jennifer Laycock and her Lactivist Blog’s use of “The other white milk” on t-shirts for sale that raise money for Mother’s Milk Bank.

You can however, now buy a NPB approved t-shirt that says, “Breast, the other white milk.” The employees at the NPB are also conducting a fundraising drive for Mother’s Milk Bank. Well done NPB!

This is a great example of a community rallying to a good cause and also of a large organization responding in a win win manner.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. glad to hear that! 🙂