Over the past 6 months we’ve been doing a bit of resource aggregation regarding social media both as a practical application for marketing client content online as well as reviewing research conducted on social media usage. There’s not a lot of research out there but here are a few interesting reports:
I am curious what kinds of social media that search marketers and readers of Online Marketing Blog use the most often, so here’s a poll for you.
What kind of social media do you personally use most often?
Social Bookmarking / Tagging (del.icio.us) (34%, 25 Votes)
Social News Sites (digg, newsvine) (24%, 18 Votes)
Social Networking (LinkedIn, MySpace) (12%, 9 Votes)
Wiki (Wikipedia) (11%, 8 Votes)
Video Sharing (YouTube) (8%, 6 Votes)
Podcast (iTunes) (7%, 5 Votes)
Image Sharing (Flickr) (4%, 3 Votes)
Total Voters: 74
The choices are limited, so if there is an emerging channel or something I’ve simply not listed, make sure to mention it in the comments.
About the author
Lee Odden has been recognized as a top B2B Marketing professional by Forbes, The Economist and the Wall Street Journal. For over 20 years he's worked with his team at TopRank Marketing to help elevate the B2B marketing industry through creative marketing programs that deliver more authentic, experiential and inclusive content for brands like LinkedIn, Dell and Adobe. Lee is the author of Optimize and has published over 1.4 million words on his agency's B2B marketing blog. As a trusted marketing thought leader, he has given nearly 300 presentations in 19 different countries on B2B content, search and influencer marketing. When not marketing, Lee is probably running, cooking or traveling.