Lee Odden

Reader Poll: Social Media Usage

reader poll

Over the past 6 months we’ve been doing a bit of resource aggregation regarding social media both as a practical application for marketing client content online as well as reviewing research conducted on social media usage. There’s not a lot of research out there but here are a few interesting reports:

I am curious what kinds of social media that search marketers and readers of Online Marketing Blog use the most often, so here’s a poll for you.

What kind of social media do you personally use most often?

  • Social Bookmarking / Tagging (del.icio.us) (34%, 25 Votes)
  • Social News Sites (digg, newsvine) (24%, 18 Votes)
  • Social Networking (LinkedIn, MySpace) (12%, 9 Votes)
  • Wiki (Wikipedia) (11%, 8 Votes)
  • Video Sharing (YouTube) (8%, 6 Votes)
  • Podcast (iTunes) (7%, 5 Votes)
  • Image Sharing (Flickr) (4%, 3 Votes)

Total Voters: 74

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The choices are limited, so if there is an emerging channel or something I’ve simply not listed, make sure to mention it in the comments.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. Avatar Vahid Chaychi says

    Social bookmarking websites have lost the function they were supposed to do. Just because of their users. Most of their users are bloggers and webmasters who are trying to take their posts to the home page. So the traffic we receive from these websites is not a quality traffic. I mean ordinary internet users who are looking for something and when come to our websites, will click on the ads, don’t use the social bookmarking websites generally. I personally don’t use them.

  2. Lee – when I want to read about Social Media, I typically go to Technorati and do a search. I prefer to read about it through others’ points of view; and not what Digg (and other similar sites) considers being important.

    I rarely see any good commentary/articles on Digg anyway, but then again I don’t frequent Digg very often anymore.

  3. I don’t think that is really a comprehensive list of social media to tally up results. There are a variety of wireless, desktop, geo-location, affiliate, and user interaction modules that are social medias.

    There are also cross over types like mybloglog that bump into “other”

  4. I agree that social bookmarking sites are skewed by overzealous marketers, but there’s still a lot of value. As far as digg goes, I visit from time to time for entertainment value, not for news.

    Barry, you’re right this isn’t comprehensive as I’ve indicated in the post. If have some specific sites examples for the types you’ve listed, that would be great.

  5. I rarely use Digg as well. Haven’t really considered it being an interesting place for me to hang out – at least not yet.

  6. Of these, I use del.icio.us the most

  7. Unfortunately when you start moving into the other social media types, there are no “top” companies. Many social media functions in the wireless arena are actually hidden in marketing layers and technical whitepapers being released to industry partners.

    I even get a laugh, as being in Seattle lends me to walking down the street and finding a not-so-little VC funded social media company almost every time I get a cup of coffee.

    I love services like Dodgeball (now a quiet Google project) or even the BlogMap. Another general social media that is a great marketing tool is the rampant use of hotspots and gepgraphic WIFI.

    Ultimately they all drive content from video services like YouTube or community platforms like MySpace, but the convergance of the markets is everywhere.

  8. I used to visit Digg regularly but I’ve found that I’m using social media sites like StumbleUpon, MyBlogLog and LinkedIn a lot more frequently over the last couple of months.

  9. I think if you had listed MyBlogLog specifically in the social networking category, it would have received a lot more votes. The thing is people associate it with blogs, and not Myspace.

    I definitely hit my MBL community more often than Digg, even if it is just to check stats and messages.

  10. Kev – yes, I have to agree with you. I have been using Stumbleupon and MyBlogLog more and more lately too. It’s kind of addicting.

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