Lee Odden

The Power of Social Media, Blogs and Online PR

When you attend conferences, read blogs or popular search marketing sites you’ll find plenty of subject matter experts in search marketing tactics ranging from search engine optimization to pay per click to local marketing and social media. It’s great to get those specific perspectives, but I get a lot of feedback from businesses that appreciate a more holistic approach to marketing online.

Recently, I was able to do an interview on the online radio show, Online Marketing with RSS Ray talking about an overall  approach to using social media, blogs and online public relations.

Below are links to the audio segments from the interview. All of the tactics discussed provide benefits for search engine optimization as well.

The interview went about an hour including the rather generous ad spots. Thanks to RSS Ray for inviting me to do the interview. Past interviewees have included Mike Moran from IBM and Robert Scoble and upcoming interviewees include Aaron Wall of SEO Book and Rebecca Lieb from ClickZ and Search Engine Watch.

Segment 1Social Media Marketing:
What is social media? Why is social media becoming important for business marketing? How does the trust fostered by editorial visibility help marketers attract customers? How does social media affect search engine rankings? What businesses should use social media as a marketing tool? Are there certain channels within the social media space that are more attractive than others? Are certain industries more suitable to market via social media? What are some common mistakes people make with social media marketing?

Segment 2Blog Marketing:
When should a business use a blog for marketing? What is an online media room and what can it do for a company’s marketing or PR efforts? Why is a RSS feed important?

Segment 3Press Release Optimization:
Why are press releases so important for the 21st century? Consumers are viewing news sites and consuming press release information directly, more so than in the past. Are a lot of marketers understanding the power and effectiveness of press releases as marketing tools? Six tips for effective press release optimization. Can press releases be written to actually sell something? Should landing pages be used in conjunction with a press release? How can you measure the results from press releases? Tips for writing press releases and the importance of using multiple media formats and social media with press releases. How to go about implementing a program of marketing with press releases. How should you approach influential bloggers and journalists? Should companies go outside for help to produce social media and press release content? How does TopRank help businesses improve conversions and brand visibility online?

Segment 4 Hiring a Social Media Consultant:
What are some criteria for evaluating a social media marketing consultant? What does TopRank write about on it’s blog? What kinds of companies does TopRank work with?

Overall I thought it went pretty well but I am very open to any feedback Online Marketing Blog readers have about it. I’ve been kicking around the idea of doing a podcast or videocast as part of this blog and this interview is a sample of the kinds of things we’d talk about.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. Avatar Balazs Balint says

    Hi Lee,
    At the moment I had enough time to listen the first section. One thing is sure: you said that agressivity is one of the most common mistakes in social media marketing. And I found more then for minutes of commercials after the frst section, which is eleven minutes long. What do you think, isn’t it too agressive? (The riporter said “will be back in a minute”, not four minutes)

  2. Balazs, there are a lot of commercials which I noted in the post. However, it’s easy to just skip over them with Windows Media player.

  3. Great. I listened to the first segment and really enjoyed it. Nice work. Now I’ll download the rest and listen to them as well. Thanks Lee.


  1. Blogs Build Trust, Celebmasters says:

    […] Lee Odden […]

  2. Quick Links 18 Feb 2007 - Affiliate Marketing Blogger says:

    […] An online interview was conducted between Lee Oden and RSS Ray in The Power of Social Media, Blogs and Online PR where they discuss topics on Social Media Marketing, Blog Marketing, Press Release Optimization and Hiring a Social Media Consultant. […]